This interesting article about the importance of branding in 2010 was submitted to us this week from www.brandkeys.com. Here’s a 60 Second summary:

2010 has been proclaimed the “Decade of the Brand” after research results from the 14th annual Brand Keys’ Customer Loyalty Engagement Index®, (CLEI) conducted by the New York-based brand and customer loyalty and engagement consultancy (www.brandkeys.com). Attributes relating to “brand” and the degree to which brands affect customer decision-making, category-expectations, and engagement have increased significantly.

“Our 2009 findings predicted that value, not price, was the watchword in consumer behavior. And you can’t have the value conversation without the brand conversation,” noted Robert Passikoff, Brand Keys founder and president. “That makes brands a surrogate for value.”

“At a time when brands are struggling to differentiate from their competition and to find ways to profitably engage their customers…it will be the products and services that answer,” said Passikoff.

A few of the brands for 2010 that received the highest loyalty and engagement assessments, and whose customers will demonstrate the highest levels of engagement and loyalty over the next 12 to 18 months, were:

Examples of Key Brand Drivers

The complete listing of the 71 category rankings can be found at www.brandkeys.com/awards

Want to be on the list next year? Here are the 60 Second Marketer Conclusions:

1.  Focus on building your brand reputation.

2. Stress your value, quality, and services to build loyalty from your customers.

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Thursday, February 11th, 2010, 7:25 am   |   Branding, General Marketing  |  RSS feed |  Respond  |  Trackback