5 Ways to Make Your Site All About Your Customers

Did you ever walk into a restaurant and feel like you were invisible? The host acted like you werenâ€™t there, and no one seemed to care that you were standing there with a wad of money in your hand, ready to spend.

Did you ever view a website and feel the same way? The site had lots of information, none of which you needed, and if you decided you wanted to spend money there, you couldnâ€™t find a phone number to call to get a question answered?

Compare that experience to a customer-focus website with easy access to the information and contacts that customers want, and you begin to realize the conversions you may be losing.

Content should address customer needs instead of your companyâ€™s need to pontificate. Focus on the reasons the customer would come to your site, and provide that information for them. Or, go on and on about your companyâ€™s history, your companyâ€™s employees, your companyâ€™s location, etc. etc. (yawn).

Here are five ways to let your customers know that you want to share the love:

1. Be interesting. Would you rather go on a second date with a person whoâ€™s boring, or a person whoâ€™s got something compelling to say? Include news in your industry, or tips for consumers.

2. Keep your site fresh. And weâ€™re not talkinâ€™ a slap-in-the-face fresh, either. Rotate copy, keep topics relevant to the times. Give customers a reason for coming back.

3. Put your phone number on every page. If your business is trying to make conversions, you have to give customers a way to get in touch. They want a phone number – all over the website. They donâ€™t want to search for it. Or theyâ€™ll go somewhere else.

4. Be proactive. Right up front, on the landing page, address potential objections, support your claims with customer testimonials, and provide other information customers might have issues with. Don’t give them a chance to think up objections.

5. Drive towards a two-way conversation. Encourage your viewers to interact with your company through social media sites such as Facebook or YouTube. Then, listen to their feedback.

Keep conversions high with a website that gives consumers what they need.

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