This is going to be a short post, but one that I hope is useful to you.

I’m doing some research into the history of advertising and came across a fabulous timeline from Advertising Age. It outlines some of the more important events in the history of advertising going back about 300 years.

According to Advertising Age, the first advertising agency wasn’t located on Madison Avenue. It wasn’t even located in New York City. In fact, Philadelphia was the location of the first official advertising agency.

Procter & Gamble was the first company to genuinely understand the power of marketing and believed in it so much, they spent a whopping $11,000 advertising Ivory Soap in 1882. (At the time, the median household income was about $400.)

These are just some of the interesting facts you can learn on this timeline from Ad Age. If you’ve got a minute or two, check it out. It’s a fun and engaging exercise.

Tuesday, February 16th, 2010, 4:22 am   |   Advertising  |  RSS feed |  Respond  |  Trackback