Here’s a brief summary of a press release we received last week. Looks like a good way to show the world your marketing prowess. Check it out, and try to remember us when you win:

CMO Council and South Africa’s International Marketing Council

team up in First People-Inspired

Nation Branding Initiative Using a Social Media Network

Think you can beat Madison Avenue at producing pithy one-liners or cool, zany brand commercials? If so, you’ll want to enter the Get Wildly Creative About South Africa ad contest leading up to the FIFA World Cup.

The eight-week, people-inspired, online ad contest, opening March 15,  will be hosted on the Zooppa.com people-inspired advertising platform and will use viral communications, online conversations, blog postings and cyber chatter to talk up interest and participation in this inventive country branding program targeted at the world’s 1.7 billion Internet users.

Cash and prizes  - donated by SA Tourism, in-country partners and creative technology solution providers – will be awarded to the top submissions within each category including Best Print Campaign, Best Online Banner Campaign, and Best Video Segment or Commercial. Winning entrants will have their work showcased globally to the CMO Council’s 5,000 members who control more than $150 billion in annual marketing spend and recognized at a special IMC-hosted reception in New York City.

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The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries.

The International Marketing Council of South Africa was established in August 2002 to help create a positive and compelling brand image for South Africa.

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Tuesday, March 9th, 2010, 7:30 am   |   General Marketing, Social Media  |  RSS feed |  Respond  |  Trackback