Erik Qualman is the author of Socialnomics, a fascinating book that looks at the impact social media has had on our culture and on commerce. In the book, Qualman explores how social media is changing the way businesses produce, market and sell products via social media.

As part of his efforts to build awareness for social media (and his book), Qualman produced an amazingly-engaging YouTube video that has generated more than 1.5 million views. Yes, you heard right — 1.5 million views.

For perspective on this, more than half of the videos on YouTube get fewer than 500 views. Only 0.33% have more than a million views, which makes Eric’s video a rare gem.

Here’s a breakdown of YouTube views from the TechCrunchies website:

< 100 : 29.59%
100-500 : 23.03%
500-1,000 : 9.43%
1,000-2,500 : 11.43%
2,500-5,000 : 7.35%
5,000-10,000 : 6.03%
10,000-100,000 : 2.69%
100,000-500,000 : 1.73%
> 1,000,000 : 0.33%

What makes Eric’s video so appealing? For starters, the video doesn’t sell Eric or Socialnomics in any direct manner. It simply provides useful and fascinating information about social media that can be used by the viewer in conversations, presentations and business meetings.

In addition, the video is extremely well-produced and well-crafted. That’s an added bonus that makes it very, very watchable.

If you have a chance, check out Eric’s book which is available online an in bookstores nationwide. And if you have four minutes and 22 seconds, check out his video (below). It may be the best 4 minutes and 22 seconds you’ll have this month (assuming it’s not your birthday or anything).

Enjoy.

Tuesday, March 9th, 2010, 2:59 pm   |   Social Media  |  RSS feed |  Respond  |  Trackback