By Jamie Turner, Chief Content Officer, 60 Second Marketer

A few months ago, Seth Godin posted a blog announcing that he would be releasing his latest title using Vook, a new delivery platform that combines written content with the power of video and interactive.

I blogged about Vook in November. Here’s what I said at that time:

“I’m in the process of writing a book with Dr. Reshma Shah about social media. It’s due to come out in the fall of 2010. As part of our research, Dr. Shah and I are constantly searching for new technologies that are at the forefront of the way people digest content.

Yesterday, I came across a website called Vook and I’m so enthused about it, I just had to pass it along.

A Vook allows readers to digest the content of a book either on their computer or their iPhone. But here’s the twist — a Vook combines the written word with high-quality video into a single, complete story — all on one screen, without switching between platforms.”

You can see from the tone of the previous blog post that I’m excited about the Vook platform. It is, after all, the way books, videos, websites and other content will be distributed in the future (helloooooo, iPad).

For a quick look at  “Unleashing the Super Idea Virus,” and the Vook platform, take a spin through the video below. In 60 seconds, we touch on Seth’s Vook and why this new platform is an important tool for marketers around the globe.

Enjoy.

Thursday, March 11th, 2010, 10:17 am   |   Seth Godin, Social Media, Viral Video, Vook  |  RSS feed |  Respond  |  Trackback