By Justin Gray, Maas Impact

Here are four more good tips for getting the most out of your email marketing campaign.

1. Take deliverability seriously. Your creative strategies are no good if your emails can’t even get through to your prospect’s inbox. Use your content system to proof how your campaign will look in different email readers and identify if the HTML or content will cause trouble with spam filters before you hit “send.”

2. If you’re not testing, you’re guessing. Email testing shouldn’t be difficult to execute or understand the results. Testing subject lines should be a standard process to optimize open rates, but try to incorporate A/B testing into your campaigns whenever you can. All you need is two versions of an image, a piece of copy, or a promotion, and you’ll be on your way.

3. Dive deeper into your email reports without touching Excel. Reports and dashboards should be built with the marketing user in mind, letting you publish detailed reports without needing to jump into Excel or creating the much dreaded pivot table. Use all of the details given in the reports to understand each prospect interaction and use this to inform your next campaign and prove marketing ROI!

4. Use “check in” emails to continuously build your relationship with each and every prospect over time and gain useful feedback. Prospects and customers will appreciate a “checkin” email from you or a sales rep every once in a while. These are great opportunities for you to ask how you’re doing as a marketer and ensure that your email communications are useful and informative. Ask what they find most useful about your specific programs.

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Justin Gray is the Chief Brand Officer for MaaS Impact.  Justin’s vision is to transform traditional ‘grassroots’ marketing efforts through the use of cloud based marketing solutions. MaaS Impact  specializes in outsourcing the core functions of a marketing department either through on-demand solutions, consulting or both.  www.maasimpact.com .

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Monday, March 15th, 2010, 7:43 am   |   Email marketing  |  RSS feed |  Respond  |  Trackback