How does your email marketing campaign compare to others in your industry?

Are you interested in email marketing benchmarks for your industry? Great, because we have what you’re looking for.

As most our readers know, the 60 Second Marketer sends out a free marketing eNewsletter to our followers that includes updates and special downloads available to our community.

The emails are delivered via Constant Contact, which has been a valuable tool for us as we’ve grown our subscriber base. Constant Contact has a learning center that provides good tips and tools for their users. If you’re a Constant Contact user, you should definitely check it out.

Here’s a quick snapshot of the typical open rate and click through rate for various industries. It’s available on the Constant Contact website.

Business Type                   Open Rate          Click-Through Rate

Art Gallery                               22%                      11%

Consultant                               14%                      12%

Education                                19%                      15%

Event Planning                       17%                      12%

Hotel                                       20%                     14%

Marketing/PR                          14%                     14%

Non-Profit                               20%                    12%

Professional Svcs.                  15%                      13%

Restaurants                            18%                      7%

Salon/Spa                               15%                        7%

How does your email campaign compare to others in your industry? What are some of the tips and tricks you’d suggest to our readers?

Posted by: Jamie Turner, Chief Content Officer, the 60 Second Marketer

Thursday, June 3rd, 2010, 3:03 pm   |   General Marketing  |  RSS feed |  Respond  |  Trackback