Archive for June, 2010

June 10th, 2010

How to Gain More Leads and Sales Webinar

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On Thursday, June 17th at 4:00 pm Eastern Time, I’ll be participating in a webinar run by my good friend Bob Hanson. The webinar is called “How to Gain More Leads and Sales in the New Web 2.0, Social Media Economy.”Sales leads webinar

Bob and I will be presenting along with Roger Courville, who is the President of the 1080 Group and the author of The Virtual Presenter’s Handbook.

Here’s just some of what you’ll learn in this webinar:

  • Why your 2009 marketing model is probably out-of-date, and what to do about it,
  • How to expand your reach for more web traffic and leads through Social Media and Web 2.0 marketing,
  • How to avoid the common mistakes with webinars and marketing events, and increase sales with them.

If you’re interested in learning new ways to generate leads for your business, then you might consider registering for “How to Gain More Leads and Sales and the New Web 2.0, Social Media Economy” today.

See you there.

June 10th, 2010

5 Ways to Generate Leads with LinkedIn

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By now, you’re probably already very familiar with all the great ways you can use LinkedIn for business. But if you’re like me, sometimes you could use a little reminder.

How to Use LinkedIn

Click here to visit the LInkedIn Learning Center. It's a great way to learn more about using LinkedIn for business.

That’s why I was pleasantly surprised the other day when LinkedIn sent me an email reminding me of some of the great ways to use LinkedIn to generate leads.

Here’s what they told me:

Search for Leads
Look up and find high quality leads using Advanced Search. You can search by company, title, location and more to find exactly who you’re looking for.
View Profiles
Research contacts by viewing profiles. Educate yourself by viewing backgrounds, shared contacts, and even their connections to help you find more leads.
Follow Companies
Get the inside track by following companies of interest. Stay informed on the latest developments and business opportunities for companies you’re targeting.
Join Groups
Engage in industry specific discussions by creating or joining a group. Post questions, start conversations, get answers and engage with prospective clients and customers.
Help Leads Find You
Sometimes the easiest way to find new leads is to be found. Make sure your status is up to date and be sought after for your insights, thoughts and opinions.

Of course, one of the best places to learn more about LinkedIn is at the LinkedIn Learning Center. They answer just about any question you’d want to ask there.

As LinkedIn evolves, they’ll keep coming up with new and innovative ways to use it. But for now, these tips will keep most of us busy for quite some time.

Posted by Jamie Turner, Chief Content Officer, the 60 Second Marketer, the online magazine of BKV Digital and Direct Response

June 10th, 2010

Social Media Marketing GPS — A Free eBook by Toby Bloomberg

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Toby Bloomberg’s free eBook Social Media Marketing GPS was developed as a new book genre built on a succession of tweet interviews about one business topic: Social Media Marketing. The contributors are forty prominent marketers from Canada, England, India and the US. They include author David Meerman Scott, Ann Handley of Marketing Profs, Scott Monty who heads the social media effort at Ford Motor Company and Blogher’s Elisa Camahort.

Social Media Marketing

Click here to download Toby Bloomberg's free eBook.

Toby is recognized for her expertise in combining social media with traditional marketing values.

Her blog Diva Marketing, is included in the Forbes list of 20 Marketing and Social Media Blogs By Women. What follows is an interview with Toby about her ebook and, more importantly, about social media.

Who was Social Media Marketing GPS written for?

It was written for two audiences. It was written for people who are just stepping into social media and don’t know what it’s all about. And it was also written for people who are active in the space but want a refresher or just a few new ideas. I think both audiences will find value in the book.

Were there any surprises in the outcomes or conclusions of interviews?

Every single person interviewed across 12 different topics mentioned that Social Media, in order to be successful, needs to have a strategy with goals, objectives and measurable outcomes. And that really surprised me. I did not think that no matter what people talked about, they would mention strategy at that level, but they did. I was glad it was reinforced throughout the book.

How did you come up with the twitter format for the book?

I wanted to test twitter, and see if I could push the envelope and do something different. I wanted to see if people would pay attention to a stream of information that was tweeted by one person on one topic. And so in order to do that I put structure around it in the format of a book. Just as a traditional business book would have, there is a forward. And the forward is by Shel Israel, and then we go into “What is Social Media”, ethics and branding, etc. And it ends with an after forward by David Meerman Scott. So it wraps itself in context as well as content. And I think that’s what makes it a very easy and familiar read.

What do you have to say about companies who complain about Social Media, “We cannot control this. People will make negative comments…”

Yes they do, and the funny thing about it is, people make negative comments all the time. And most really smart marketers understand, you can’t control your customer’s perception of your brand. But you can help them manage it. By the clues you put out, the service you provide, buy the excellence of the product. And social media is really no different. It’s just another way for people to express themselves.

What is interesting is that, if someone drops a negative comment on your blog or FB page, you have the ability to go in and correct that in a space where people see how you respond to problems. And quite frequently, that can help strengthen the brand’s image as opposed to being a detriment.

People are going to look toward the digital world and the internet in order to build stronger relationships and communication strategies with consumers. That will change the way people do business. It’s taking us back to a time when relationships and people mattered and doing business with a handshake was important and integrity was important.  So in a way, Jacki, the world is spinning backwards. But it’s a good thing because we are learning to work with each other online and offline.

So what are you working on now?

I’m taking a closer dive into Social Media tactics and to understand how Social Media impacts the enterprise. Building strategies and models for companies to help them do that well and not get tripped up. And in addition, I’m watching what happens with this eBook very carefully and deciding that the next one will be.

You can download Social Media Marketing GPS from Toby’s blog: http://www.bloombergmarketing.blogs.com/

Author bio:

Digital marketer Jacki Schklar produces video and interactive content, sometimes with a comedic slant. Her projects have been recognized by the Funny or Die editorial team, BestViral.com, TVGuide.com and The Online Video Guide. She publishes Funny not Slutty and can be found at Southern Jewish Princess Media.

June 9th, 2010

11 Must Have Plug-Ins for Bloggers

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If you’re a blogger, you probably know that plug-ins are a way to improve and enhance the usability of your blog. The cool news is that WordPress, the blogging platform we use at the 60 Second Marketer, has plenty of incredible plug-ins designed to help improve the blogging experience for your readers.

Wordpress Plug-in directory

Plug-Ins are a great way to improve the effectiveness and usability of your blog

With that in mind, I thought I’d compile a list of the “must have” plug-ins for WordPress users.

This isn’t a complete list, so let us know if there are any plug-ins that you think we should add. I’ve graded these on a 100 point scale, with 90 to 100 being an A (or a “must have”), 80 to 89 being a B (or a “should have”). Anything below an A or a B has not been included on this list.

Here goes:

Akismet: Akismet checks your comments against the Akismet web service to see if they look like spam or not. By checking against their database, they can eliminate the influx of “comment spam” that so many blogs suffer from. Akismet takes a while to install (because it requires you to track down your WordPress API), but it’s well worth the effort. Definitely install this plug-in. Grade: A+

All-in-One-SEO-Pack: This is another indispensable tool. The All-in-One-SEO-Pack gives you the ability to super-charge your blog post so that search engine spiders favor it. It provides you tools to change the title tags, the excerpts and even the descriptions that come up when people Google your blog post. This one is a must. Grade: A

Disqus Comment System: Here’s another tool that’s really useful. Disqus provides a better user experience when your readers post comments. It includes a few bells and whistles that help make commenting (and responding) a snap. Grade: B-

Easy Tynt: This is a little-known tool that actually drives traffic to your website. When people cut and paste copy from your blog, it includes a snippet of code that says, “For the complete post, visit 60SecondMarketer.com.” Better still, it tracks how many times the copy on your blog was cut and pasted, giving you valuable data on the popularity of your posts. Grade: A

Follow Me: Want more Twitter followers? More visitors to your LinkedIn Group or Facebook page? Then this plug-in is for you. See the little doo-dad over on the left hand side of this post? That’s the “Follow Me” tag. Click on it and follow me on Twitter! Grade B+

Google XML Sitemaps: You just have to have this one. It gives Google, Yahoo and Bing easy access to your blog so that their search spiders can crawl your site. Grade: A

PrintFriendly: How many times have you wanted to print out a blog post so you could take it to lunch with you but you couldn’t find a “print” button? Drives me crazy. And it probably drives you crazy, too. Which is why we’ve included the PrintFriendly plug-in on our “must have” list. Grade: A

Sexy Bookmarks: Ahhhhh, don’t you love Sexy Bookmarks? They’re the little icons at the bottom of this post that pop up and let you decide where you’ll bookmark this post. (You are going to bookmark this post, aren’t you?) I personally love any gadget that improves user-experience and enhances the viral component. Because of that, we give this a Grade: A

Tweet Meme ReTweet Button: This provides a way for readers to easily re-tweet your post. It’s a simple little plug-in, but a must. Grade: A-

Ultimate Google Analytics: Do you use Google Analytics? If so, then this tool is a must. Just drop the code into Ultimate Google Analytics and you’ll be able to track visits to your blog. Grade: B+

WP-Cumulus: See the little tag cloud on the right hand side of the blog? Cool, eh? Is it all that functional? Not really. But is it a widget that adds some pizazz to the blog? Yup. Grade: B-

Those are the top 11 plug-ins that we use on the 60 Second Marketer blog. What have we missed? Is there anything else you think we should add to our list of Top WordPress Plug-Ins?

Do tell.

Posted by: Jamie Turner, Chief Content Officer, the 60 Second Marketer, the online magazine of BKV Digital and Direct Response

June 8th, 2010

18 Great Websites for Marketers

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If you’re like a lot of marketing professionals, you’re probably always on the hunt for good, actionable marketing tips that you can use to grow your business right away.

Websites for Marketers

Interested in marketing tips and marketing techniques? Then check out these websites for members of the marketing community.

With that in mind, I’ve compiled an initial list of 18 great blogs and websites for marketing professionals. It’s not a complete list, so if you have any that you’d like to add, please feel free to do so.

Here goes.

Mainstream Media:

The New York Times: Still some of the best business writing on the planet. If you click through to their Media and Advertising page, you’ll get all the top stories all the time.

The Wall Street Journal: Ditto for The Wall Street Journal. This is just an amazing publication. If you’re young and ambitious, you should be reading their Media and Marketing page every single day. Seriously. I’m not kidding. Every. Single. Day.

DM News: If you haven’t jumped on board the direct response marketing bandwagon yet, you should do so quickly. (Why? Because direct response marketing is a highly-measurable form of marketing, which is what all CEOs and CFOs are interested in.) If you want to get the inside scoop on direct response marketing, then check out DM News. It’s top-notch.

HBS Working Knowledge: This site, associated with Harvard Business School, puts out some of the more thought-provoking and insightful articles on marketing and management. It’s heavy stuff, but good stuff, too.

Advertising Age: These guys have done a fabulous job evolving into one of the more progressive and cutting-edge publications around. I particularly like the column by Al Reis, who wrote The 22 Immutable Laws of Branding, among other classics.

Marketing Websites:

MarketingProfs: Ann Handley and her team have done such a great job upgrading MarketingProfs over the past few years, it’s hard to know where to start. If you’re looking for useful information on marketing, they’re one of the best sites around.

MarketingSherpa: Another great marketing site. MarketingSherpa focuses more on marketing research and case studies, so their results are based on data, not just anecdotal information or opinion.

Marketing and Business Blogs:

ChrisBrogan.com: What can I say? Chris provides his followers with tons of great tips on social media along with his insights into new and emerging media. And, from what I can tell, he’s a nice guy. His parents should be proud.

SethGodin.com: Seth is the guy who started it all back when he wrote Permission Marketing many, many years ago. He’s a pioneer and still writing great posts on business and marketing every day.

CopyBlogger.com: One of the few writers who matches Chris Brogan for style and content is Brian Clark.  Check out some of Brian’s insights on consumer behavior and you’ll see what I mean.

ProBlogger.com: This is another excellent blog, run by Darren Rowse. He consistently provides top-notch tips for bloggers and social media practitioners. Chris Brogan, Brian Clark, Darren Rowse and Sonia Simone started ThirdTribeMarketing.com together (see below). Third Tribe is a great place to get advice on all things interactive.

DivaMarketingBlog.com: Toby Bloomberg was recently ranked as one of the 20 best marketing and social media blogs by women by Forbes. She also has a terrific new eBook called Social Media Marketing GPS that’s definitely worth reading.

Brainzooming.com: Mike Brown is a smart, strategic thinker who has some interesting perspectives on marketing and business. He’s a friend and worth checking out.

WebInkNow.com: David Meerman Scott wrote the definitive book on new and emerging media several years ago. It’s called The New Rules of Marketing and PR and has recently been updated. The book is packed with good information as is his blog. Definitely worth checking out.

Other Important Marketing Sites:

Website Grader from Hubspot: These guys are geniuses. Really, they are. They’re one of the first companies to put a tool on their website that drew visitors back to the site on a regular basis. The tool — Website Grader — uses its own algorithm to calculate how visible your site is to search engines. It’s totally worth checking out.

ThirdTribeMarketing.com: As mentioned above, Chris, Brian, Darren and Sonia started this forum as a way for marketers around the globe to learn, share and inspire each other to improve their marketing skills. I joined recently and it’s proven to be a valuable tool.

Compete.com: If you haven’t stopped by Compete.com yet, you really need to do so. It’s a great way to compare various website analytics across multiple sites. I stop by frequently just to find out how other sites are doing.

60SecondMarketer.com: Okay, shameless plug here. But if you haven’t had a chance to take a spin through our site, it might be worth checking out. We have :60 video tutorials on marketing, access to free marketing tools, marketing articles and dozens of other pages filled with useful tips and techniques. (At least, that’s what we think.)

Question:

I know there are some important blogs and websites missing here. Which ones have I forgotten? Really, which ones? I’d like to update this list with more resources, so let me know what I missed.

Thanks.

Posted by: Jamie Turner, Chief Content Officer, The 60 Second Marketer, the online magazine for BKV Digital and Direct Response.

June 3rd, 2010

Email Marketing Benchmarks by Industry

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How does your email marketing campaign compare to others in your industry?

Are you interested in email marketing benchmarks for your industry? Great, because we have what you’re looking for.

As most our readers know, the 60 Second Marketer sends out a free marketing eNewsletter to our followers that includes updates and special downloads available to our community.

The emails are delivered via Constant Contact, which has been a valuable tool for us as we’ve grown our subscriber base. Constant Contact has a learning center that provides good tips and tools for their users. If you’re a Constant Contact user, you should definitely check it out.

Here’s a quick snapshot of the typical open rate and click through rate for various industries. It’s available on the Constant Contact website.

Business Type                   Open Rate          Click-Through Rate

Art Gallery                               22%                      11%

Consultant                               14%                      12%

Education                                19%                      15%

Event Planning                       17%                      12%

Hotel                                       20%                     14%

Marketing/PR                          14%                     14%

Non-Profit                               20%                    12%

Professional Svcs.                  15%                      13%

Restaurants                            18%                      7%

Salon/Spa                               15%                        7%

How does your email campaign compare to others in your industry? What are some of the tips and tricks you’d suggest to our readers?

Posted by: Jamie Turner, Chief Content Officer, the 60 Second Marketer

June 1st, 2010

Learn How to Measure Social Media in One Hour

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Our lively, engaging Social Media Roundtables are teaching people from England to Malaysia how to set up, launch and run social media campaigns.

People from around the globe are signing up for our Social Media Roundtable training webinars.

Have you been to one yet? If not, you can register for our next Social Media Roundtable webinar scheduled for Thursday, June 3rd at 1:00 pm Eastern Time (10:00 am in Los Angeles and 6:00 pm in London).

In this week’s Roundtable discussion, we’ll cover the following topics:

  • How to measure a social media campaign
  • How to supercharge your Tweets using HootSuite
  • How to use Mobile Media to connect with customers and prospects
  • How to calculate Customer Lifetime Value with Social Media
  • How to use email marketing as a social media tool

The Roundtables are designed to be casual, interactive and free-flowing, so bring your questions (and comments). See you at our next Social Media Roundtable scheduled for this Thursday at 1:00 pm Eastern Time!


The 60 Second Marketer is a free online magazine brought to you by BKV Interactive and Direct Response. We try to provide quick updates on the newest tools, tips and techniques in marketing. We also try to accomplish that with a dose of humor or levity. As it turns out, we're pretty good at providing tools, tips and techniques, but we're not actually all that funny. Which would explain why people don't call us "funny" as much as they call us "laughable." Bummer. Our offices, for those of you who are interested, are located in Atlanta (404-233-0332) and Kansas City (913-648-8333). We also have offices on Bora Bora, but they don't have the phones installed yet.

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