Insider Tips on Using Twitter for Business

If you’re a small business owner, you’re probably trying to figure out how to unlock the power of Twitter to grow your sales and revenue. After all, since it’s one of the better known social media tools, many of your customers and prospects will be using it to connect with their favorite brands. Shouldn’t you be in that game, too?

The first step is to understand how Twitter is being used by businesses. Here are 5 ways companies are currently using Twitter to connect with customers:

To put a face behind the brand. Research indicates that consumers like to buy products from people rather than corporations. Twitter can help you personalize your brand. It works for Martha Stewart. It can work for you, too.
To create a dialogue with your customer base. A lot of companies use Twitter as a way to talk with their customers and prospects. In fact, just today, I asked my Twitter followers for ideas on a blog post I’m writing called “People don’t buy products, they buy experiences.” I got some good ideas from @GinaO0131. Thanks!
For customer service. Comcast was the first company I know of that understood the power of Twitter for customer service. They go to Search.Twitter.com to scan the Twittersphere for disgruntled customers who may need extra help. Brilliant.
To drive traffic to an eCommerce site. Of course, Dell has done a wonderful job using Twitter to drive prospects to their website. They have 1.5 million followers and, by my rough guesstimate, they generate about $20,000 every time they Tweet a special offer to customers.
To generate B2B leads. A lot of B2B companies use Twitter to drive people to blog posts, white papers or eNewsletter sign up pages. That’s how BKV uses Twitter. And it’s how you should use it, too!

Those are the primary ways businesses are using Twitter to grow their sales and revenues. Are you interested in getting a few more tips? Then check out the 60 Second Video below. It outlines 5 extra tips on how you can use Twitter for your business.