Has Demi Moore Gone Too Far on Twitter?

Last week, rocker John Mayer decided to delete his Twitter account, thus leaving his 3.7 million followers in the dust. (Yes, 3.7 million followers.)

This is a photo Demi Moore sent out to her 3.1 million Twitter followers. Has she gone too far?

Mayer was notorious for having shared way too much on his Twitter account. Oh, sure, if you were interested in tracking the progress of his chili dog dinner through his intestinal system, then his Tweets were very welcome. But if you’re like most adults, you probably felt that Mayer was sharing too much with too many people.

Then, along comes Demi Moore, who has decided that showing off her body with her 3.1 million followers was a) worth doing, b) acceptable behavior and c) something we should admire.

In this Twitter photo, Ms. Moore invited her husband to join her in bed. Is that good for her image?

Unfortunately, Ms. Moore (who goes by the Twitter handle @MrsKutcher) has made a terrible mistake. To be sure, Twitter is a great place for celebrities (or brands) to give us an unvieled look at the inner workings of that person or company. Most brands that use Twitter let their hair down a little bit and have some fun on Twitter.

But Demi. Please. If you want people to watch your movies without snickering through them, stop doing this.

(Which raises the question — when was Ms. Moore in a movie worth watching? 1996?)

I’m not against making some noise. I’m not against standing out from the rest of the pack. But if you’re a brand or a celebrity, you should do it with a little dignity.

That’s my point-of-view. I could be wrong. Or I could just be a bonehead. But that’s my story and I’m sticking with it.

Posted by Jamie Turner, Chief Content Officer, the 60 Second Marketer.