A special thank you goes out to all the followers of the 60 Second Marketer from around the globe. None of this would have happened without you.
If you’re interested in learning how to set-up, launch and run an effective social media campaign, then you’ll probably be interested in the book. We cover a lot of ground and it’s been called “The Best Social Media Guide Available” by one reviewer.
To give you an idea of what the book is about, here’s the Table of Contents. If you like what you see here, click through on any of the links to take a look inside the book.
PART I: The Social Media Landscape
Chapter 1: What Social Media Isn’t
Chapter 2: The Evolution of Marketing
Chapter 3: How to Think About Social Media
Chapter 4: The Language of Social Media
PART II: How to Set Yourself Up for Social Media Success
Chapter 5: Laying the Groundwork for Success
Chapter 6: Why Your First Social Media Campaign Didn’t Work
Chapter 7: Managing the Conversation
Chapter 8: Creating Circular Momentum
PART III: Social Media Platforms
Chapter 9: Social Media is More Than Just YouTube, LinkedIn, Facebook, and Twitter
Chapter 10: How to Use Networking Platforms to Help You Grow Your Sales and Revenue
Chapter 11: How to Use Promoting Platforms to Help You Grow Your Sales and Revenue
Chapter 12: How to Use Sharing Platforms to Grow Your Sales and Revenue
Chapter 13: Mobile Media, Augmented Reality, and Widgets, Oh My!
PART IV: Social Media Integration
Chapter 14: How to Integrate Social Media into Your Marketing Plan
Chapter 15: How to Conduct a Competitive Assessment
Chapter 16: Conducting an Internal Situation Analysis
Chapter 17: Understanding the Customer Thought Processes
Chapter 18: Establishing Your Major Objectives and Key Strategies
Chapter 19: Aligning your Social Media Strategy with Your Brand Essence
PART V: How to Measure Social Media
Chapter 20: How to Measure a Social Media Campaign
Chapter 21: Step 1: Measuring the Quantitative Data
Chapter 22: Step 2: Measuring the Qualitative Data
Chapter 23: Step 3: Measuring the Only Really Important Thing—Your Return on Investment
PART VI: Conclusion
Chapter 24: Social Media Guidelines for Corporations
Chapter 25: 59 Things You Need to Do on Your Way to a Successful Social Media Campaign
Thanks again for all your support. These are very exciting times, indeed.
Posted by Jamie Turner, Chief Content Officer of the 60 Second Marketer, the online magazine of BKV Digital and Direct Response.