Last month, The Coca-Cola Company asked me to write an article for one of their websites that would help introduce their customers to social media.
I thought the action steps in the article might be applicable to you, so I’ve adapted them for members of the 60 Second Marketer community.
Visit a Mobile Website. There are 6.5 billion people in the world. 5.1 billion own a toothbrush. 5.0 billion own a mobile phone. Given that, shouldn’t you get more familiar with mobile technology? A starting place is to simply visit a mobile website. Any mobile site will do — CNN, the Wall Street Journal, ESPN. The objective is to get comfortable making your way around the web on your mobile phone. (Bonus points: If you’re on an iPhone, check out the new 60 Second Marketer iPhone site which we set up earlier this week.)
Make a comment on a blog post from your PC. Next time you read a blog post, just click the little button at the bottom and make a comment. It’s good etiquette to start with something like, “Nice post…” Then, add to the blog post in some helpful, instructive way.
Download TweetDeck or HootSuite. If you’re interested in supercharging your use of Twitter, you’ll want to download TweetDeck or HootSuite. Either tool will help you improve your productivity on Twitter tenfold.
Add Foursquare to your mobile phone. Foursquare is a fun way consumers interact with bricks-and-mortar businesses. If you plan to use it for your business, it would be a good idea to get familiar with it first. Just grab your mobile phone, navigate to Foursquare.com and download the application. It’s easy to use – so simple, in fact, that before long, you’ll be a Foursquare superstar.
Do a search on YouTube. You’ll find that YouTube isn’t just for fun and games anymore. There are hundreds of thousands of interesting videos about business and commerce. Go to YouTube, do a search for a topic of your choice and watch the video. (Bonus points: Be sure to check out the 60 Second Marketer YouTube channel.)
Visit a company’s Facebook page. Facebook reaches beyond individuals; it’s also a gathering place for people who want to connect with their favorite brands (like Coca-Cola®, Nike or Apple). If you haven’t visited a branded page on Facebook, go to Facebook and type your favorite brand into the search box. Once you’re at the brand’s Facebook page, take a spin around. Eventually, you’ll want to write something on their wall. (Bonus points: If you really like the brand, be sure to click the “like” button to let your friends on Facebook know you’re a fan.)
Download a QR code reader to your mobile phone. QR codes are those square bar codes you’re starting to see on ads and posters. Some businesses use them to offer special coupons to customers. Others employ them to drive people to special landing pages on their mobile websites. Ready to try one? Grab your mobile phone, open up your browser and visit www.BeeTag.com. Download the QR Code Reader for your specific phone. Now that you’ve done that, you can scan the QR Code in this post. Give it a try and see where it takes you!
Sometimes, taking a deeper dive into social media and mobile media is as simple as following some of the action steps above. I hope they were helpful to you.
Let me know if you have thoughts for additional action steps and we’ll add them into a future post.
Posted by Jamie Turner, Chief Content Officer of the 60 Second Marketer, the online magazine for BKV Digital and Direct Response.