Generating a QR Code for your business is a surprisingly easy process. There are a number of terrific sites on the web that make this possible, including right here at the 60 Second Marketer.

On the bottom right hand side of this page, you’ll see a box that says “Generate Your Own QR Code Now.” All you have to do is type in the URL that you want someone to land on and … poof! … your QR Code is generated automatically. (Special thanks to the folks at Mobile-Barcodes.com for creating the QR Code Widget.)

Interested in taking part in the QR Code experience? Download a QR Code reader to your smart phone by visiting BeeTagg.com. Then scan this code and see where it takes you.

Interested in reading about new and innovative ways to use QR Codes to promote your business? You can check out an article I wrote on Mashable by clicking  The Ten Commandments of Using 2D Codes for Business. Or, you can read How to Use QR Codes to Grow Your Business on the 60 Second Marketer website.

Here’s an excerpt on how to use QR Codes from the 60 Second Marketer post mentioned above:

1. Business cards — Put a QR Code on the back of your business card. The recipient scans the code to import your contact information.
2. Website — Add a QR code to the contact page on your website so users can instantly download your contact information.
3. Product packaging — If you sell a product that requires installation, include a QR code on the box to drive users to online instructional videos.
4. Outdoor board — Great for a teaser campaign for a new movie or TV show. Scan the code to watch the trailer, sneak preview or teaser episode from your mobile phone.
5. Name tags — You know those red “Hello, My Name Is…” tags that people wear at conferences? Create and add your 2D code to your name badge to make it easy for conference attendees to get your contact information.
6. Home for sale signs — Add a scan code that launches a video or photo tour of the house.
7. Historical site markers — Ditto. A scan code can enhance the experience of the people visiting the site.
8. Restaurant menu — Scan the code for recipes to your favorite dishes.
9. Press release — Include scan codes in press releases to provide recipients with additional information.
10. Grocery shopping cart — Users can scan the code in to get special discounts at the grocery store. The scan code doesn’t change, but the offer rolls over with a new one every week.
11. Link to iTunes App store — The Wall Street Journal included a scan code in one of their ads that instantly drove the visitor to the iTunes App store, where they could download the iPhone App for that product.
12. In the Mens’ Urinals — Dan Smigrod’s company Great! proposed and implemented the first interactive urinal communicator for CMT Outlaws. “Don’t miss Outlaws on CMT. You seem to miss everything else!”
13. YouTube video — Add a 2D Code to the end of a YouTube video to take you to a related video, thereby keeping the user engaged.

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Posted by Jamie Turner, Founder of the 60 Second Marketer and co-author of “How to Make Money with Social Media” and “Go Mobile.” He is also a popular marketing speaker at events, trade shows and corporations around the globe.

Friday, January 28th, 2011, 2:05 pm   |   2D Codes, Mobile Marketing, Mobile Media, QR Codes  |  RSS feed |  Respond  |  Trackback