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Twitter Use by Age [Infographic]

The commonly-held belief about Twitter (and other social media platforms) is that it’s just for young people. But as you can see in the Infographic below, Twitter usage is spread out among a wide variety of the population.

Of particular note is the fact that the second highest usage is among the 35- to 44-year old crowd and the third highest usage is among the 45 to 54-year old crowd. That means that a full 31% of Twitter users are between the ages of 35 and 54.

The key point: Twitter isn’t just for teens and young adults.

Posted by Jamie Turner, co-author of How to Make Money with Social Media and Founder of the 60 Second Marketer.

  • Anonymous

    A straw pole of interns in our office has pretty much confirmed to me that Twitter is not that prevalent in the sub 24year old sector. I would however be interested to see this graph again 3 months after the launch of iOS5 with it’s Twitter integration – as most of these interns have iPhones.

  • Anonymous

    A straw pole of interns in our office has pretty much confirmed to me that Twitter is not that prevalent in the sub 24year old sector. I would however be interested to see this graph again 3 months after the launch of iOS5 with it’s Twitter integration – as most of these interns have iPhones.

  • Thanks for your feedback, Max. You’ve made an interesting point about Twitter integration on iPhones.

    — Jamie

  • Eric

    Excellent art piece and insightful information.  Something might be said about old dogs and new tricks, though I can’t image what.

    Eric
    Edison Solutions
    Email: eric@EdisonSolutionsllc.com
    Web: http://www.EdisonSolutionsllc.comTwitter: @EdisonSol_llc

  • Thanks for your feedback, Eric. Feel free to forward the post to your friends.

    Best,
    Jamie

  • Everyone has kids then the usage plummets to 19%.

  • LOL. Atlanta Plumbers, you’re right — Once you have kids, two things happen: 1) Your Twitter use drops, and 2) You start going to bed at 9:30 pm on Saturdays.

    😉

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  • Wastepaper

    Jamie, Are these figures for the U.S.A or the World?

    • Hi, Wastepaper — Yes, these are U.S. figures. Thanks for asking.

      Best,
      Jamie

  • Suzanneeaster

    Proud to be in the purple!

    • I’m in the purple, too. Welcome to the club!

  • Thanks for the great infographic on Twitter users. It is useful to see where my target market is. I will be sure to share it.

    Cheers, Regina

    • Thanks, Regina. Glad you found it helpful.

      Best,
      Jamie

  • Ivan Prasetyo

    Do you have data for specific country? i need the data for indonesia if possible….

    cheers,

    • Hi, Ivan —

      Thanks for your question about Twitter usage in Indonesia. The figures above are for the U.S. But there’s an article from ComScore about global Twitter usage that includes data on Indonesia.

      You can view that here: http://goo.gl/2mAf

      Good luck!

      Best,
      Jamie

  • Lillie See

    Hi Jamie, since you have mentioned that the figures above are only reflecting the U.S Twitter usage,  I would like to know if you have data for Twitter usage in the South East Asia region?

    Cheers, Lillie

    • Hi, Lillie —

      Thanks for your question. Here’s an article that breaks Twitter usage out by region (not necessarily by age by region, but close!).

      http://goo.gl/2mAf

      I hope that helps.

      Best,
      Jamie

  • This is interesting! Thanks for sharing!

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