How Coca-Cola Uses the PUSH! + Play App to Keep Consumers Coming Back

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The secret to creating a good smart phone app is to develop one that has three key qualities:

  1. It gets consumers to use the app over and over,
  2. It provides consumers information about the brand, and
  3. It does so in a fun, non-salesy way.

The new PUSH! + Play app from The Coca-Cola Company accomplishes all of those things quite brilliantly. (Disclaimer: The Coca-Cola Company has hired me as a keynote speaker in the past.)

Instead of trying to do something that pushes the commercial side of Coca-Cola on users, they’ve created an app that creates engagement in a light-hearted, enjoyable fashion.

If you’re interested in seeing what makes the app so successful, watch the 60 Second video below which highlights the apps best features.

Enjoy!

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