The secret to creating a good smart phone app is to develop one that has three key qualities:
- It gets consumers to use the app over and over,
- It provides consumers information about the brand, and
- It does so in a fun, non-salesy way.
The new PUSH! + Play app from The Coca-Cola Company accomplishes all of those things quite brilliantly. (Disclaimer: The Coca-Cola Company has hired me as a keynote speaker in the past.)
Instead of trying to do something that pushes the commercial side of Coca-Cola on users, they’ve created an app that creates engagement in a light-hearted, enjoyable fashion.
If you’re interested in seeing what makes the app so successful, watch the 60 Second video below which highlights the apps best features.