According to the Retail Advertising and Marketing Association, Facebook is the favorite social media site for those 18 to 34 years old, 35 to 54 years old and 55+. That means it beats out YouTube, Twitter and LinkedIn as far as usage is concerned. Not bad.
What’s more, Inside Facebook reports that since the beginning of 2009, the number of advertisers on Facebook has quadrupled. Not bad again.
With all those statistics in mind, we decided to take a look at Facebook use by age so that we could get a handle on which age groups are most prevalent on Facebook. The infographic below sheds some light on that story.
The bottom line is that Facebook use still skews to the under 35 crowd, but research indicates that some of its faster-growing segments are the 35 to 44 and 45 to 54 age groups.
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