When it comes to a successful social media campaign, the key is to make sure fans, followers and connections aren’t just reading, but engaging in what you have to say. Often, engagement is thought of as being pro-active, but it’s equally as important to use tools that help organize and disseminate information to give you the best chance of getting a good response.
Here are 5 tips to help you market smarter, and one free tool to make it all a piece of cake.
Tip 1: Organize Your Team
First and foremost you need to organize your social life. If you work as a team, who is managing which accounts? Do you have clients you post on behalf of? Are they posting at the same time as you? These are all questions you need to ask so you never double contact someone. By this, I mean, someone asks a question like “Where do I find info on your return policy?” and 3 different people all reply to that same person. It’s reply inundation and a major turn off. Even if you’re a “one man band” you may wear different social hats. Setting yourself up with different “team” views (even if you’re alone) helps keep you organized and on task.
Tip 2: Geo-Target
Never under-estimate the power of local. Did you know that almost all tweets are now geo-tagged even if not sent from a phone? Use this to your advantage by searching what’s being said about your industry in your location. A restaurant monitoring all tweets about their cafe within 20 miles has a perfect chance to send someone a “thanks for eating with me, mention this tweet code and get 10% off your next meal!”
Tip 3: Stop ignoring Linkedin
Linkedin is still, to some extent, the red haired step child of the “big 3,” behind Twitter and Facebook. But for marketing, there’s a big opportunity. Start Linkedin Groups and start building a following around your brand, and post to it regularly. Get the Linkedin share plugin on your site.
Tip 4: Give Credit
RSS posting is a great way to keep information going out to your followers and fans, but what if the information is not yours? Make sure to marke “RT @ ” the person, or “So and so wrote a great post.” You do not want your streams to be cluttered with so much information that your following has no idea what’s important. Also, people tend to like being mentioned, and there’s a good chance if you’re posting someone’s feed, they will post yours in return, so let them know!
Tip 5: Be Regular
Granted, you can’t be at your social media dashboard at all hours of the day, but it’s important to have content going out to hit all the time zones you need to interact with. Schedule some posts up for when you’re away (or sleeping) to keep all corners of the world engaged. Just be sure to be ready to respond as soon as you get your computer started the next day.
One Simple, Free Solution to make this all happen for you….
Lucky for you, there is one tool… one FREE tool that helps you do all these things. It’s called MarketMeSuite, and it’s the intuitive social media marketing dashboard.
You can grab it, totally free, here: http://marketmesuite.com/get-app
Posted by Tammy Fennel, CEO of MarketMeSuite.