What are the best ways to supercharge your email marketing campaigns? Here are 10 tips to help you get started.

1.  It’s all about deliverability, verifiability, and bounce reduction. Permission-based lists and clean data have the best chance of getting response.  Make sure your email solution has high deliverability rates and can track message activity (deliveries, bounces, clicks); or you’re just wasting marketing dollars.

2. Aim Before You Send. Email marketing starts with targeted, clean, and compliant lists. Build your email lists based on specific attributes and behaviors of your target audience to best capture attention and encourage response.

3. Create a marketing ecosystem that walks, talks, and works together. Your email campaigns, website, social media channels, and sales team all need to have the same key messages and value propositions.  Give your prospects an easy way to respond to your offer; wherever and however they find it.

4. Give your lists a fighting chance. Build trust with prospects by providing them with opt-in opportunities, delivery preferences, and privacy settings. Follow up with valuable content with relevant subject lines and messages. Avoid spam-trigger words: “Free,” “Discount,” or “Click.” Test before launching.

5. Don’t Ignore Opportunities to Improve Conversions. When analyzing the success of an email, determine what recipients clicked on vs. what was ignored. Note where the majority of prospects navigated away from your content and adjust future email campaigns based on these results.

6. Email haiku – You’ve got 3 seconds to make an impression. Can you answer these three questions: “What am I asking them to do?”, “Why should they care, or do it?”, and “Am I making it easy for them to act?” Have just one objective in an email, and make your call to action clear and easy to respond to.

7. Be Human: Write your email as if you are speaking to an audience of one. Ask the recipients opinion and present future content thataddresses these conversations. And whenever possible, have the email come from a real person, such as the CEO, CP of Sales, CMO, or other appropriate contact.

8. Avoid the dreaded “Big X” – How to beat the preview pane. Don’t make prospects click “download image” to even understand what you’re offering. Focus attention on the message and call to action. Downsize your banner and make it clickable. Shorten horizontal graphics, move up a promotional message, or add header box to increases response rates.

9. If you aren’t tracking behaviors and metrics you’re missing the boat. Demographics, psychographics, online and offline interactions, transactions, and responses deepen customer profiles. These should be used to drive personalized, relevant, and timely communications, as well as sales engagement.

10. Drive Conversions Through Social Media. Take conversations outside the inbox and integrate socially by creating a site with social media sharing capabilities. When a prospect shares your content, track the activity to gain knowledge for future campaigns. Social sharing is the new viral marketing.

This guest post was written by the kind folks at Act-On Software. Act-On Software is the provider of the fastest growing, cloud-based marketing automation platform for the Fortune 5,000,000, enables marketers to realize their creative expression to the fullest.

I attended the Facebook Success Summit this fall, and after listening to Jay Behr’s seminar on killer ways to integrate Facebook into your email campaign, I wanted to pass along some tips!

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The one thing those of us in social media have always pursued like the Holy Grail (and found equally elusive) is getting “Likes” on a Facebook business page.  You could have engaging content, fun links, an inviting landing page, great promotions… but not many fans.  So how to get more?

Of course, many think the best solution to obtaining fans is to run Facebook ads.  But quite frankly, if you have an active email list, this may be a less costly way to obtain Facebook fans/Likes.

First you need to realize that people on your email list may not be the same as people who have clicked “Like” on your Facebook fan page… but they should be!  Second, when you think about it, Facebook and email are really not that different:

• Email subscribes = Facebook “Likes”
• Email unsubscribes = Facebook “UnLikes”
• Email opens = Facebook impressions
• Email clicks = Facebook feedback
• Email forwards = Facebook shares

If you understand this language, you can see that they are really the same.  In both cases, you are trying to stay top-of-mind for people who have opted in.  You can also use email to help build up your Facebook fans.  Here are 5 tips for integration:

(1)   Opt-in: Set up an email opt-in page on your Facebook page; add buttons in the actual email that make it easy for people to “Like” your Facebook page.

(2)   Reuse Your Material: If you have a post or content that is very successful on Facebook, send out an email which contains the same info.  By the same token, if you send out an email with content that gets a high response rate, be sure to post it on Facebook.

(3)   Test Email Subject Lines:  When you send out emails, test different subject lines (while using the same content) to determine the open rate.  Once you see which subject lines get a higher open rate, you can use those to create Facebook ad headlines.

(4)   Status Updates as Email: If you have a series of status updates that work together and help create a story, use them together to create one complete email.

(5)   Ask Email Recipients to Like or Comment on Facebook:  Edgerank has always favored the posts that get the most “Likes”, “Comments” or traffic.  So in your emails, ask your readers to do the same on your Facebook page.

(6)   Special deals for Email Recipients in Your Facebook eCommerce Store:  If you have an eCommerce store on Facebook, be sure to come up with coupon codes or deals that are exclusive to people on your email list.  Advertise those specials by sending out emails to let people know about these email-subscriber-only deals.

A few things to keep in mind: While your Facebook fans really should be the same as your email list, never assume they are the same.  Therefore, you should never hesitate to reuse content.  In addition, just because somebody is a Facebook fan, this doesn’t mean they have seen your content.  So sending the same information in an email is not necessarily going to annoy those on your email list… it might even make them want to follow your Facebook page a bit more closely!

Karen Naide is a Social Media Barista for Project Social, a virtual social media management company in Alpharetta, GA.  She loves helping her clients make sense of the social media space, and use it to their benefit.  Karen is married to Adam Naide, Executive Director for Social Media at Cox Communications. Her Twitter handle is @ProjSocial.