In Go Mobile (affiliate link), the book I’ve written with Jeanne Hopkins, V.P. of Marketing at HubSpot, we discuss a number of ways to use mobile marketing to grow your sales and revenues. The list below is specifically designed to help bloggers use mobile marketing to drive traffic to their websites but can be used by just about any company interested in mobile marketing.
With that in mind, here are 19 things bloggers can do with mobile marketing to get more traffic:
- Add a QR Code Generator to Your Site: The second most popular post on the 60 Second Marketer blog last year was “How to Generate a QR Code.” The post highlighted the fact that we’ve got a QR Code Generator on the bottom right hand side of our blog. The darn thing attracts visitors like you wouldn’t believe.
- Make Your Blog Mobile Friendly. If you’re using the HubSpot platform for your website, it’s very simple to create a mobile version of your blog. HubSpot has documentation outlining the process on their site. If you’re using the WordPress platform, I’d recommend going with WPTouch or WPTouchPro. That’s what I use for the 60 Second Marketer blog and they’ve been flawless.
- Create an SMS Promotion. Organizations like the American Red Cross and Subway use SMS to connect with customers. Why shouldn’t you? I’ve worked with Tim Miller at SumoText and he’s a stand-up guy who knows everything there is to know about SMS promotions.
- Drop a QR Code into Your Next PowerPoint Presentation. When I conduct mobile marketing webinars on behalf of some of the world’s best-known companies, I drop a QR Code into the presentation. The first person to scan the code and use it to text me a message gets an autographed copy of Go Mobile. It’s a great way to engage an audience via mobile marketing.
- Create a Mobile Display (Banner) Ad Campaign that Targets People in Your Community. Did you know that you can run a mobile display campaign that targets only people within a certain geographic area? By using location-based advertising services (readily available at any of the big mobile ad networks), you can target people in a very small geographic area. That’s perfect for interior designers, real estate agents or any other small business that has a small footprint for customers.
- Add a QR Code to Your Business Card. You can create QR codes that provide your contact information to the people who scan them. That’s a great way to connect with people and provide them a link to your blog. The best QR Code generator that easily includes contact fields is on the SPARQ Code website. Check it out!
- Create an App for Your Blog. In the past, creating an app was for larger corporations with bigger budgets. Today, there are plenty of tools you can use to create good apps for your business. The best ones we came across when we wrote Go Mobile were RunRev, ShoutEm, AppMakr, GENWI, MobBase, MyAppBuilder, Mippin,Swebapps and MobiCart.
- Run a Mobile Paid Search Campaign. Mobile paid search is so inexpensive right now that smart bloggers are using it to drive visitors to their sites. Since everybody hasn’t jumped on the mobile paid search bandwagon yet, there are still plenty of inexpensive keywords you could use to grow your traffic.
- Create a foursquare Campaign. Yup, it’s true — foursquare isn’t just for restaurants and bars. You can use it for your blog, too. I’ve claimed the 60 Second Marketer on foursquare and am going to give away copies of Go Mobile to the 60 Second Marketer Mayor every month for the next several months. (For information on claiming your business on foursquare, click here.)
- Record a YouTube Greeting and Link it to a QR Code. Want to provide visitors to your blog some extra love and attention? Then create a YouTube video, cut-and-paste the link into a QR Code generator (like the one on our blog) and generate a QR Code. Just add the QR Code to a page on your blog and every time someone scans the code, they’ll see a video greeting from you on their mobile device via YouTube. How cool is that?
- Build Your Mobile Website. It’s one thing to mobilize your blog, but you should also mobilize the rest of your website, too. I wrote a blog post on this a while back called “How to Set Up a Mobile Website in Four Easy Steps.” It provides a quick overview of how to create a mobile website. Another option is to visit BlueTrain Mobile, who is one of our sponsors. They have an easy-to-use platform that makes building a mobile website easy and pain-free.
- Optimize Your Mobile Website with Mobile-Specific Keywords. Don’t forget to add mobile-specific keywords to your mobile website or your mobile blog. For example, if you own an Italian restaurant and have a blog, then you’ll want to add keywords that people will be searching for in your content. In other words, don’t just use “Italian Restaurant,” also use “Italian Restaurant Locations,” “Italian Restaurants on Peachtree Street,” and “Italian Restaurants in 30342 Zip Code.” By adding location-based keywords, you’re targeting the mobile visitor which ultimately drives customers to your door.
- Optimize Your E-Newsletter for the Mobile Reader. Most email service providers have set their platforms up so that they’re mobile optimized. So, if you’re using one of the big boys, the odds are your emails are already mobile-friendly. That said, it never hurts to check, so send yourself a sample of one of your mobile emails and see how it renders on your smart phone. If it doesn’t render properly, work with your email service provider or your designer until you’ve fixed the problem.
- Use a Mobile Website Grader to Find Out How Your Mobile Site Stacks Up. Marketing Grader is HubSpot’s fabulous upgrade to their Website Grader tool. Included in the new tool is a mobile grader that can give you insights to how well your mobile website is performing. Another useful tool is MobileGrader from our friends at BlueTrain Mobile. Both tools are worth checking out. (Disclosure: HubSpot and BlueTrain Mobile are sponsors of the 60 Second Marketer.)
- Check How Your Site Renders on Different Devices. My friend Cindy Krum, who has also written an excellent book on mobile marketing called, inventively, Mobile Marketing, has a mobile website emulator on her website. The emulator is a good, solid way to see how your site looks on different devices.
- Add a QR Code to Your Collateral. Does your business have printed collateral? If so, then why not add a QR Code to the back of your brochure? It can drive people through to additional information about your company or your blog.
- Link Mobile Display Ads to Viral Email Campaigns. Did you know that you can run a mobile display ad campaign that, when clicked, creates an email that can forward to friends? So, for example, a person sees a mobile display ad for your company on their smart phone and they click the ad. Instead of it driving through to a web page, an email pops up on their screen that they can forward to friends. The email might say, “Meet me at Bob’s Italian Restaurant and we’ll all get 10% off our bar tab.” For more information on this technique, check out the MobClix website.
- Run a Sweepstakes or Contest that can Only be Completed on a Mobile Device. In a few weeks, Jeanne Hopkins (my co-author) and I are going to run a scavenger hunt for four iPads hidden (along with our new book) throughout the country. How will people participate? Via their mobile devices, of course!
- Run a Mobile Banner Ad that Adds an Event to the Visitor’s Calendar. This is another fun trick that the folks at MobClix came up with and it works like this — someone visiting a mobile website sees a mobile banner ad on their smart phone. The banner ad is for your company and it says, “Mark Your Calendar for Our Grand Opening Event!” When the user clicks on your banner ad, the event is automatically added to their calendar. Pretty cool, eh?
Those are the top 19 ways you can use mobile marketing to drive more traffic to your blog. Can you think of any others? If so, let us know in the comments section below.
Posted by Jamie Turner, Founder of the 60 Second Marketer and co-author of “How to Make Money with Social Media” and “Go Mobile.” He is also a popular marketing speaker at events, trade shows and corporations around the globe.