Do You Have Facebook Fatigue?

Share on TwitterSubmit to StumbleUpon

I don’t know about you, but every so often, I get burnt-out by Facebook, LinkedIn, Twitter, YouTube and even the bright, shiny new object Google +. There’s just something exhausting about the constant updates and conversations going on via social media.

Today, I came across a good article by JP Mangalindan on the CNNMoney website. It’s worth reading the entire article, but here are a few paragraphs that resonated with me.

Do you have Facebook Fatigue? Are you in a social media slump? If so, provide our readers some tips on how to create balance in a social-media-crazed world.

Then a few months ago, my relationship with Facebook hit bottom. The compulsion to log on reached a point where I checked Facebook incessantly at home, on the train, and at work. When for some reason I couldn’t sign on, I became frustrated. It was only when I found myself refreshing the News Feed on my phone between crunches at the gym that I realized the extent of my addiction. Would it be a big deal if I waited until afterwards to check? Well, of course not. But try telling that to me as I cursed my phone reception atop the sit-up bench.

I like to think there’s a reason for that incident beyond a mild case of “gym rage.” The way Facebook is structured now, you feel like if you don’t dip your toes into the social network’s stream of information for a second here, a minute there, you will miss out. The dashboard, once a study in relative simplicity, vaguely resembles a busy screen from World of Warcraft. The News Feed breaks up updates by Top and Recent Stories, a distinction I’ve never needed. And the live ticker chronicles the minute moves of friends as they happen, which sounds great in theory, but is more a visual distraction in practice.

One of the key points JP makes is that Facebook used to be a study in relative simplicity. Today, it’s a mish-mash of utter confusion. I couldn’t agree more.

 

What are your thoughts?

All this makes me wonder, are you as exhausted by social media as I am? If so, what are some tips and techniques you use to create balance?

Posted by Jamie Turner, Founder of the 60 Second Marketer and co-author of “How to Make Money with Social Media” and “Go Mobile.He is also a popular marketing speaker at events, trade shows and corporations around the globe.

 

Print Friendly
  • http://locks.livejournal.com/ Lakshmi

    I am not exhausted but that’s mainly because I don’t have Notifications turned on (on the Phone) and I make it a point to log out of these networks even if I am online. But I can see that staying on top of the social networks is a perfect recipe for exhaustion.

  • http://www.60SecondMarketer.com Jamie Turner

    HI, Lakshmi — Thanks for your comment. I think that may be one of the better tricks. In other words, turn off the alerts. For someone like me, that would help, given that I have a tendency to get distracted by social media alerts.

    Great advice. Thanks!

  • http://www.funnynotslutty.com/ Jschklar

    My feeds are filled with posts from over 1000 comedians and humor writers, so my experience is a little more fun than that of most people. And I sincerely enjoy promoting my friends’ work, which often makes them happy. So that’s immediate gratification and does not get old. Keeping up with posting on my blogs is positively exhausting, especially because my blogs are not profitable (though I feel valuable).

    I do only check feeds of my lists most of the time on twitter, and then I react to other people who @ or retweet me. I am following 2800 accts so I don’t begin to try to follow that entire stream, though I peek at it a few times a week.

    I also trade from week to week concentrating on building leverage in google +, stumbleupon, tumblr and now am adding pinterest. I will not try to keep chatter on all those every week.

    And I say, get in there with the two SM mediums and go with them full force and let the others be there to support your focus.

    Next I’ll try to find the right SM management tool for me. The free ones I have tried have not worked for me. They slow me down, and that is definitely not a help.

    I look forward to seeing other suggestions.

  • http://www.60SecondMarketer.com Jamie Turner

    Hi, Jackie. Great to hear your comments.

    I’m going to start upgrading to Pro versions of tools, too. The cost of paying $10 a month here and $10 a month there seems like it would be worth it, given that the free tools only allow you a limited approach. Besides, I’m all for helping others make money online since I do the same thing.

    I also like your idea of moving from platform to platform every week. That’s a good idea — it spreads things around a bit.

    Thanks for stopping by. Good to hear from you.

  • me

    EXHAUSTED!! Every so often I am able to break out of the addiction and it makes me sad to realize how often I have chosen ‘social networking’, a false reality, over ‘real life’. Nothing compares! And it is refreshing to be able to distinguish the two again.

  • http://www.60SecondMarketer.com Jamie Turner

    Hi, Me. Great to hear form you. I think more people are exhausted by social media than are willing to admit it.

    Thanks for stopping by.

  • http://www.jatheon.com/email_archiving/index.php email archiving

    Sometimes I do feel like I’m spending a bit more time than it’s normal on social networks. 

  • http://www.60SecondMarketer.com Jamie Turner

    Welcome to the club! It’s time for more balance, eh?

  • Carrie Chwierut

    Working as a Social Media Manager, I often get burned out. And that’s when I take a break. I don’t mean for a week or a month, but I will take a day off if I need to. The world won’t fall apart and chances are I won’t lose a major account or new business opportunity.

  • http://www.60SecondMarketer.com Jamie Turner

    Great thoughts — the world won’t fall apart if you’re not on social media for a day … or two … or three.

  • http://www.allaroundaccess.com/ Kelly

    I’ve found Hootsuite to be very useful when managing my posts for multiple companies throughout Twitter, Facebook and LinkedIn. But it’s still in the back of my mind…’I wonder what ______ has posted today?!’ Eventually…I break. :-)

  • http://www.60SecondMarketer.com Jamie Turner

     Hi, Kelly –

    Another great tool is Buffer, which I’ve started using recently.

    Thanks for stopping by.

    – Jamie

  • Nbistritz

    Couldn’t agree more with this article – in terms of social network fatigue. The incessant urge to be everywhere, the constant scratching of the head trying to figure it out … it all had to “tip” at some point. As far as how to curb all of this? Pick up the phone instead of texting … write a LETTER instead of sending an email (I do this with thank you notes) … and try having a face-to-face conversation with someone without constantly checking your phone to see what you’ve missed in an hour. Act like a human being. 

  • http://www.60SecondMarketer.com Jamie Turner

     Glad you liked the post, Nbistritz. It seems to have struck a nerve with others in the online community, too.

  • Holz

    Yes I think its crazy when people update their Facebook accounts to let the world know where they are, what they are doing and who with at a particular point in time.. Facebook is now more of a way of life,. if you start a new relationship – it is announced on Facebook, people put up statuses about their feelings and how their train journey is going.. I think you just check into Facebook a few times a week and try to filter your newsfeed if statuses/comments that you aren’t in favour of keep appearing. I think just being disciplined with yourself over the exhaustion of keeping up to scratch with various social networks is key,

  • http://www.60SecondMarketer.com Jamie Turner

     Hi, Holz. This post really struck a nerve with people, based on all the comments. Thanks for stopping by. Hope to see you again soon.

  • Pingback: What Facebook’s New Changes Mean for You | 60 Second Marketer | @AskJamieTurner

  • Vjenz

    This was a great post, Jamie. It’s important to “normalized” our collective experience of overload.

    I’m starting to use lists and search as a way to use social media on my terms, when I’m ready.

    I like Google Alerts for that reason – I can see what’s trending when I’m ready.

    What other platforms similar to Google Alerts do you recommend?

    Having a prioritized schedule helps me stay focused.

    Thanks!

    Vena

  • http://www.60SecondMarketer.com Jamie Turner

    Hi, Vena. Great to hear from you. I usually stick to Google Alerts (as you mentioned), plus TweetDeck and my secret weapon — NutshellMail. Every morning, NutShell mail sends me all my social conversations in one, simple-to-use email so I can scan and choose which ones to follow-up on. 

    Good luck! And thanks for stopping by.

    – Jamie


The 60 Second Marketer is a free online magazine brought to you by BKV Interactive and Direct Response. We try to provide quick updates on the newest tools, tips and techniques in marketing. We also try to accomplish that with a dose of humor or levity. As it turns out, we're pretty good at providing tools, tips and techniques, but we're not actually all that funny. Which would explain why people don't call us "funny" as much as they call us "laughable." Bummer. Our offices, for those of you who are interested, are located in Atlanta (404-233-0332) and Kansas City (913-648-8333). We also have offices on Bora Bora, but they don't have the phones installed yet.

© 60 Second Marketer, a division of BKV, Inc.