25 Essential Facts About Social Media

Not long ago, we published two very popular posts called 25 Essential Facts About Mobile Marketing and 25 Amazing Facts About Mobile Marketing.

Those two posts went kinda viral around the globe, so we decided to offer up a similar post, only this time it’s about social media. (A special shout-out goes to Cory Gadis with Mobilize Worldwide who collected these facts for us.)

Ready? Here goes:

 

  1. Of consumers using a connected device to shop, 40% are actively engaged with their favorite brands via Facebook and say they are actively shopping on the social network.Zmags
  2. In August 2011, the number of users that accessed social networking or blog sites every day via their mobile device grew 58% over the year prior. In addition, Facebook, Twitter and LinkedIn grew their mobile audiences by 50% or more in the same time period.comScore
  3. One-third of companies have a senior executive who is responsible for social media company-wide.Booz & Company/Buddy Media
  4. Users of social networking sites are disproportionately female (56%). Women also comprise the majority of email users (52% women), users of instant message (55%), bloggers (54%), and those who use a photo sharing service (58%).Pew Research
  5. However, nearly twice as many men (63%) as women (37%) use LinkedIn.Pew Research
  6. As of writing, the Google+ userbase is composed primarily of males, who make up 68.9% compared to females at 30.2%.FindPeopleonPlus.com
  7. Some 52% of Facebook users and 33% of Twitter users engage with the platform daily, while only 7% of MySpace users and 6% of LinkedIn users do the same.Pew Research
  8. Nearly 40 percent of social media users access social media content from their mobile phones.Nielsen
  9. The average Facebook user has 130 friends and is connected to 80 pages, events and groups. Social Media Examiner
  10. The 55+ age group leads for year-over-year mobile Internet audience growth to social networking sites, more than doubling in 2011.Nielsen
  11. Blogging declined in 2011 for the first time among Inc. 500 companies, with usage at 37% compared to 45% the year prior, indicating that it may have peaked as a social media tool in the US business world.UMass Dartmouth
  12. Approximately 80% of Facebook users are outside of the U.S. and Canada.Facebook
  13. A Facebook user who uses the site multiple times per day is 43% more likely than other Internet users and more than three times as likely as non-Internet users to feel that most people can be trusted.Pew Research
  14. Facebook users spend more than a quarter of their time on the site consuming and interacting with Facebook Newsfeed, and are 40-150 times more likely to consume branded content in the Newsfeed than to visit the Fan Page itself.comScore
  15. Friends of Fans typically represent a much larger audience than Fans – on average, the former group is 34 times larger for the top 100 brand pages.comScore
  16. Hispanic consumers are more engaged with their favorite brands on Facebook. 19% of Hispanic survey respondents report being more likely to purchase products advertised on a social sharing/networking site, compared to 8% of non-Hispanics.Experian
  17. 60% of brands that sent out an email with the word “Facebook” in the subject line averaged a 27% increase in traffic to their website the week following the email deployment.Experian
  18. Almost one half of small businesses have successfully connected with new customers through social networks.Crowdspring
  19. Active adult social networkers are 47% more likely to be heavy spenders on clothing, shoes and accessories, and 75% more likely to be heavy spenders on music.Nielsen
  20. Ninety-five percent of Facebook Wall posts are not answered by brands.All Facebook
  21. Social networks and blogs account for nearly a quarter of time spent on the Internet by Americans.Nielsen
  22. The majority of businesses spend less than $100 to market on social media channels.Zoomerang
  23. Nearly every large charity and university in America is on Facebook. Less than 60% of the Fortune 500 are.Grow
  24. A new study by Wilhelm Hofmann of the University of Chicago’s Booth Business School found that social media is more addictive than cigarettes and alcohol.Guardian
  25. In January 2012, social media network Pinterest drove more referral traffic than Google+, LinkedIn and YouTube combined.Shareaholic

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Posted by Jamie Turner, Founder of the 60 Second Marketer and co-author of “How to Make Money with Social Media” and “Go Mobile.” He is also a popular marketing speaker at events, trade shows and corporations around the globe.
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