Did you know that Facebook is now used by 1 out of every 13 people on earth?

What’s more, according to Digital Buzz, “48% of 18-34 year olds check Facebook when they wake up, with 28% doing so before even getting out of bed. The 35+ demographic is growing rapidly, now with over 30% of the entire Facebook user base. The core 18-24 year old segment is now growing the fastest at 74% year on year. Almost 72% of all US internet users are on now Facebook, while 70% of the entire user base is located outside of the US.”

The bottom line is that your prospects and customers are using Facebook, so it’s your job as a businessperson to use it, too.

What follows is a short, 2-minute video from the 60 Second Marketer YouTube channel that outlines 5 steps you can take to improve your use of Facebook for business. I hope you find the video helpful. And feel free to add any additional tips in the comments section below.

Can’t see the video? Click here to watch it on YouTube.

Posted by Jamie Turner, Founder of the 60 Second Marketer and co-author of “How to Make Money with Social Media” and “Go Mobile.” He is also a popular marketing speaker at events, trade shows and corporations around the globe.

Sunday, February 26th, 2012, 9:03 pm   |   Facebook  |  RSS feed |  Respond  |  Trackback