Tracking Your QR Code Marketing — A How-To Guide

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Are you about to embark on a new marketing initiative using QR codes?

According to ScanLife, 86% of marketers plan to use them in the near future. Perhaps you’ve identified a few ways to grow your business using QR codes, but now it’s time to get down to the nitty gritty – how are you going to track your progress?

Fortunately, QR codes are actually pretty easy to track – here are a few ways to go about it:

1. Shortened URL’s

Keeping URL’s short is the key to creating a code that is easy to scan. However, an added benefit of URL shortening tools like Bitly or Goo.gl is that they allow you to keep track of your links with reporting that includes scans, location, time of day and browser. Best of all – they’re free!

QR Code

There are plenty of free or relatively inexpensive ways to track your QR code marketing.

2. Google Analytics

Google Analytics is a recognized leader in web analytics, and provides a great (and free) way to track activity on your mobile site.

After adding GA to your site, you can use the URL Builder to create a unique URL for the landing page to which you are driving QR code traffic. Then presto, you have information about visitors to that page, and in addition, you can learn what actions they are performing elsewhere on the site.

3. Premium Services

By now, you may be aware that there are about a million QR code generators out there, and many of them are free (I recommend the one featured on the bottom right-hand side of the page your on now, or this one from Mobile-Barcodes.com. I also like those from Kaywa and QRstuff.com).

In some cases, however, a premium service may be the best bet. Here are three good ones:

  • ScanLife is an industry leader, delivering some of the best research in the field and boasting an impressive list of case studies from brands like Target, Verizon and American Airlines. In addition to QR codes, businesses can also utilize other types like DataMatrix, EZcode and UPC. They offer three plans: Personal (free), Small Business ($25-$85/mo.) and Professional (price varies).
  • Paperlinks creates full-color branded QR codes that seem to be the preference of a hipper variety of clients like The Fillmore, Wine Sisterhood and deadmau5. They offer a landing page that is sort of a brand hub, which includes social links and a comments section. There are four plans to choose from: Personal (free), Business ($24.95/mo.), Agency ($99.95/mo.) and Enterprise (price varies).
  • BeQRious would be great enough if its only offering was up-to-date information and best practices related to 2D codes. However, they also have a QR code management service that is designed to work for the individual, the large company and everything in between. Partners include Warner Home Video, Redken and Save the Children – contact them for a custom plan.

For the most part, these options are not mutually exclusive. Before launching your campaign, I suggest taking a few minutes to try out the free generators/plans and see what works best for your business. It’s quite easy and you have nothing to lose!

About the Author: Cory Gaddis is a regular contributor to the 60 Second Marketer and helps Mobilize Worldwide create mobile marketing campaigns for a wide variety of clients.

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  • YoelBA

    I suggest you turn the cute graphic at the foot of your page into a link to an anchor where the Google+ button is. More effective that way!

  • http://www.60SecondMarketer.com Jamie Turner

    Hi, Yoel. That’ a fantastic idea. I should have thought of it myself!

    I believe I’d have to find the code from Google to do that. In other words, the image can’t simply be a link to my Google+ profile, since that wouldn’t be a +1 vote — it would simply be a link.

    I’m going to go onto my Google+ page right now and ask how to do that. But thanks for the idea — I appreciate it!

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