When I wrote Go Mobile (affiliate link) with Jeanne Hopkins from HubSpot, one of the statistics we referenced was this one from Gartner — by 2013, more than half of all internet visits will take place via mobile device.
It’s an amazing statistic. But despite that incredible prediction, more than 70% of all businesses in the U.S. don’t currently have a mobile website. Part of the problem is that many small- to mid-sized businesses don’t know where to start. They’re stuck in neutral because nobody has told them what they should do first.
If you’re interested in learning how to get started in mobile marketing, you might want to watch the short video interview below. In it, I answered a question posed to me by BMA Atlanta following my keynote presentation. The question was, “What are three things businesses should do to get started in mobile marketing?” The short answer I gave might provide you some food for thought as you move ahead with your mobile marketing plans.
You might also be interested in reading 25 Amazing Facts About Mobile Marketing and 25 Additional Facts About Mobile that You Should Know on the 60 Second Marketer blog. Both those posts have been very popular with our readers and I’m sure you’ll find them thought-provoking.
Enjoy the short video interview below. And keep us posted on what you’re doing to get started in mobile marketing!
Posted by Jamie Turner, Founder of the 60 Second Marketer and co-author of “How to Make Money with Social Media” and “Go Mobile.” He is also a popular marketing speaker at events, trade shows and corporations around the globe.