Google has a terrific website called Our Mobile Planet that has a number of cool tools and research reports on it. When you get the chance, take a spin around — it’s worth checking out.
They have some great data on the website, including some research into activities people do while their on their smartphones. As you can see from the Pinterest-ready chart below, 52% of those surveyed use their smartphones while watching TV. 51% listen to music. And a full 17% use their smartphones while reading a book.
When all is said and done, this data may not surprise some of you. After all, research from Morgan Stanley indicates that 91% of those surveyed have their mobile phone within reach 24/7. Even so, it gives you some insight into how people are using smartphones as more than just a stand-alone device — instead, they’re using it as a utility to enhance their existing behavior.
What do I mean by that? I mean that smartphones are more than just passive devices used for inbound texts and calls. They’re actually becoming part of our daily existence. In other words, smartphones are becoming all-encompassing utilities that augment our existence and are as much a part of our lives as our wallets, our eyeglasses or our shoes.
Enjoy the data below. And feel free to post it on Pinterest if you think it’s worth sharing.
Posted by Jamie Turner, Founder of the 60 Second Marketer and co-author of “How to Make Money with Social Media” and “Go Mobile.” He is also a popular marketing speaker at events, trade shows and corporations around the globe.
Monday, June 18th, 2012, 4:31 pm | 
Mobile Marketing, Mobile Media, Mobile Website Best Practices | 
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