If you’re like a lot of people, you’re probably wondering what you can do to improve your rankings on Google. After all, if you can find a term that gets you ranked on page one of Google, then you can drive oodles of traffic to your site.
As an example of this, I’m going to ask you to type “mobile marketing speaker” into your Google search bar. The odds are pretty good that you’ll see my mobile marketing speaker page ranked either number 1 or number 2 on your Google search results.
How did I get the number one ranking for mobile marketing speaker? Some of the techniques I used are outlined in a 60 Second Marketer video called “Google Wants to See You Naked.” That video (on our YouTube page) provides some insight into how to work with Google to get the best results.
More specifically, in order to get ranked for the Mobile Marketing Speaker term, I did the following:
- Kept Page Load Time to a Minimum: I kept the graphics as simple as possible so that the page loads quickly. Google likes that. So do visitors.
- Avoided Keyword Stuffing: Yes, I made sure that the copy had “speaker,” “mobile marketing” and “mobile marketing speaker” in it, but I didn’t over-stuff the page with those terms. Over-stuffing is a sign to Google that you’re trying to abuse their system and they’ll discount your page if they think you’ve over-stuffed it.
- Used Back Links with Keyword Anchor Text: When other sites link to my mobile marketing speaker page, I try to get them to write, “Jamie Turner is a mobile marketing speaker…” rather than, “Jamie Turner is a mobile marketing speaker. For more information click here.” See the difference? By ensuring the back links have anchor text that defines what I do, I’m improving the odds that Google ranks my page with some authority.
Google has been very helpful by providing videos of their own that provide tips on improving your SEO. In fact, if you’ve got 10 minutes to spare, you might want to check out their video below which provides some basic tips on how to set up your website so it’s seen by Google.
Check it out. And if you have any tips of your own, be sure to add them in our comments section.
Posted by Jamie Turner, Founder of the 60 Second Marketer and co-author of “How to Make Money with Social Media” and “Go Mobile.” He is also a popular marketing speaker at events, trade shows and corporations around the globe.