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50 Amazing Facts About Mobile Marketing [SLIDES]

When I was writing Go Mobile (affiliate link) with Jeanne Hopkins, we spent a good amount of time aggregating data about mobile marketing. Our goal was to get a deep understanding of how mobile was being used by corporations and individuals around the globe.

One of the more interesting facts was that more people own cell phones than own toothbrushes. That research was corroborated on a post called “Are There Really More Mobile Phone Users than Toothbrush Users?” on the 60 Second Marketer blog.

It didn’t take us long to develop a list of amazing and incredible facts about mobile marketing, many of which can be seen below (or by visiting 50 Amazing Facts About Mobile Marketing on SlideShare).

We hope you enjoy them. Feel free to download the slides and use them in your own presentations. And a special shout-out goes to the team at HubSpot for their help assembling and spreading the word about the SlideShare deck.

Posted by Jamie Turner, Founder of the 60 Second Marketer and co-author of “How to Make Money with Social Media” and “Go Mobile.He is also a popular marketing speaker at events, trade shows and corporations around the globe.

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  • Patty L.

    Very interesting list, but some of those stats seem suspect. For instance, 25 percent of Americans use ONLY their mobile devices? I’ve never met anyone who could afford a smart phone AND the data plan to go with it…and yet didn’t have some kind of laptop or desktop computer.

    • http://www.60SecondMarketer.com Jamie Turner

      Hey, Patty. Thanks for your follow-up on the stats in the deck. It’s good to hear from you.

      As hard as it may be to believe, the “25% use only mobile to connect with internet” stat holds up. Many people have to choose between a desktop and a smartphone. The logical choice for many people is a smartphone since you can’t carry a desktop around with you.

      I agree it’s a surprising stat, but it holds up, believe it or not.

      Thanks again for stopping by. Come back again soon.

      — Jamie

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  • http://bizcoachdawn.com Dawn Lanier

    This was really interesting, and very timely too. I work with solopreneurs and small business owners who are just beginning to understand the value of mobile. Your information will come in very handy. Love the slides too! Thanks for the helpful post.

    • http://www.60SecondMarketer.com Jamie Turner

      Glad it was helpful to you, Dawn!