By Jamie Turner, Founder, 60 Second Marketer
If you’ve been hanging around the 60 Second Marketer for any length of time, you know that I’m a huge fan of email marketing. I’ve made that point on several occasions recently with posts such as “Email Marketing Benchmarks: What To Look for If You’re in a Hurry,” “What is the Average Email Open Rate? New Study Provides the Answer,” and “What Are the Best Days of the Week to Send an Email?”
The other day, I came across an infographic from the folks at Monetate that drives home the point that email is a very effective — and underrated — marketing tool. In fact, one of the key pieces of information is quite stunning — email converts prospects into customers 10 times better than social media.
Why is it that email converts prospects so much better than social? Because a visitor that lands on your site via social media is often a first-time visitor with no sense of trust or relationship with your brand. On the other hand, a visitor that lands on your site via email marketing has an established sense of trust and an ongoing relationship with your brand.
The result is that the email visitor sticks around and buys more stuff — at a 10 times higher rate than the social media visitor!
There’s plenty more data like that in the infographic below. Check it out and let us know about your experiences with email marketing vs. social media marketing in the comments section below the infographic.