57% Are More Likely to Buy from Stores that Send Email [INFOGRAPHIC]

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The folks at Bolt Insurance shared an infographic that has some terrific statistics on the tools businesses use to connect with customers. In addition to the data mentioned in the headline — that 57% of internet users are more likely to buy from a store after getting an email from them — the infographic has other data about social media, print and the top challenges for small businesses.

In a Nutshell: Email marketing continues to be a great way to connect with customers; social media is a great way to supplement your efforts with email; and, despite what you may have heard, print is still a viable option for certain segments.

Email Marketing Infographic

 

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