Our friends at GetResponse have created a well-researched infographic with tons of great data about the best time of day to send emails. Their information piggy-backs nicely with a post we wrote called “What Are the Best Days of the Week to Send an Email?”
GetResponse analyzed 21 million messages sent from US accounts in the 1st quarter to determine the best open and click-through times. One of their most important conclusions is that sending newsletters during readers’ top engagement times of 8:00 am to 10:00 am and 3:00 pm to 4:00 pm can increase the average open rates and CTR by 6%.
(You’ll notice that the 60 Second Marketer deploys our e-newsletter so that readers in Europe and the Americas receive it in the morning. Because of the international date line, our readers in Asia receive it in the afternoon, but there’s no easy way around that.)
With all that said, here’s the infographic from GetResponse. Lots to digest here. Enjoy!