On Tuesday, I conducted a webinar on behalf of T-Mobile called “How to Grow Your Business with Social Media.” We discussed the three categories of social media tools (Networking, Promoting and Sharing) as well as the three categories of social media measurement (Quantitative, Qualitative and ROI). In addition, we discussed a formula to help people calculate the ROI of their social media campaigns.
We’re hoping to do more T-Mobile webinars in the future. In the meantime, feel free to view or download the slides below. (If you can’t see the slides below, view them on SlideShare by visiting “Social Media Statistics and Best Practices.“)