Did you know that 70% of the B2B marketers in a recent survey said email marketing was either “critical” or “very important” to their success? Or that some email marketers save up to 80% vs. the cost of using direct mail?

If you’ve been hanging around the 60 Second Marketer for any length of time, you know I’m a huge fan of email marketing. That’s why when my friends at Tomorrow-People sent me this infographic for Eloqua, I couldn’t help but pass it along to you.

I suspect that once you read some of the data on the infographic, you’ll see why email marketing is still such an important tool for B2B as well as for B2C marketers.

Monday, October 22nd, 2012, 5:21 pm   |   General Marketing  |  RSS feed |  Respond  |  Trackback