On Friday, I uploaded a post entitled “Do Infographics and Longer Blog Posts Result in More Web Traffic?” The post generated several helpful comments both on the blog as well as the discussion we were having about SEO on the 60 Second Marketer LinkedIn Group.
Mike Brown, who is the founder of a business consultancy called Brainzooming, made an interesting comment on some of the techniques he’s used to grow traffic to his blog. They were helpful enough that I thought I’d share them with you here.
(I’ve piggy-backed Mike’s comment below with one of our more popular 60 Second Marketer videos which goes into more depth about white hat vs. black hat SEO techniques.)
Here’s what Mike shared with us on Friday:
What’s worked for me relative to SEO to drive traffic?
1. Take some classes / participate in webinars with people who specialize in SEO and learn the basics. SEO is a black box, and people who spend a lot of time thinking about it can at least shed a little light into the box.
2. If you’ve built up some content, track why people are finding your website to get new ideas for keywords you should be incorporating into your content. Jetpack Site Stats has been a helpful WordPress plug-in for tracking what searches people are using to get to our Brainzooming blog. Yes, Google Analytics will tell you this as well, but since Site Stats is right in the blog, I tend to use it more now for this purpose.
3. Take advantage of free tools (inboundwriter.com free for 8 posts per month) and paid ones (I’m a Scribe WordPress plug-in fan) to help you improve your keyword-oriented writing. I should say first that I’m NOT an affiliate with either inboundwriter.com or Scribe, so these are simply the observations of a paying customer (for Scribe, not yet for inboundwriter.com).
Scribe works as a WordPress plug-in and scores a blog post on two dimensions now: a Page Score (on how you’re doing with SEO practices) and a Site Score (how well the post is written to keywords that match your site). It also provides built-in tools for identifying keywords and relevant links. I’ve been using Scribe for nearly two years, and it’s been very helpful in that when it scores your post, it offers suggestions to improve the potential for SEO impact. As a result, it also functions as a teaching tool since you can edit, reanalyze a post, and learn how to improve your writing on the first pass to perform better.
From my sense of inboundwriter.com, it can work for other types of web-based content as well. It grades your writing against higher score keywords, and makes suggestions to how you are using them. While on the surface it’s geared toward blog posts, I think it would apply to other content, too.
Putting some numbers to it, comparing yesterday (11/15/2012) and two years ago (11/15/2010 – about a month before I sat in on an SEO webinar that shared info on Scribe and got me to use it), search-based visits to the Brainzoming blog went from 17% to 50%. The impact in terms of number of visits due to search was an 11x increase in two years. I’m not at 60 Second Marketer traffic volumes, but I’ll take 11x growth over two years!
If you’re still interested in learning more about SEO, you might find the 60 Second Marketer video helpful. We intentionally used an attention-getting title (“Google Wants to See You Naked”), but don’t be turned-off by that — the video has some good tips for people who want to wrap their minds around SEO.
Posted by Jamie Turner, Founder of the 60 Second Marketer and co-author of “How to Make Money with Social Media” and “Go Mobile.” He is also a popular marketing speaker at events, trade shows and corporations around the globe.