On Friday, I was interviewed on HLN (which is CNN’s sister network) on the topic of online reputation management. That’s the practice of monitoring your online presence so you can minimize negative or inaccurate information about your personal or corporate brand.
I had a very successful consulting assignment a few years ago with a company that wanted to combat inaccurate information that was posted about them online. The project took many months to complete, but by the end, we had successfully managed the online conversation by providing correct information that enabled consumers to get a more accurate understanding of the brand.
If you’re interested in online reputation management, watch the HLN interview at the bottom of the page (or on the 60 Second Marketer YouTube channel) where I give some quick and easy tips you can use. You can also review the steps below, which will give you a sense of how I go about online reputation management:
- Google Yourself: Start your online reputation management process by Googling yourself (or your brand) to see what comes up. That’s a quick, easy start.
- Use Social Mention to Gain Deeper Insights: Social Mention is an excellent (and free) tool to help you get a sense of your online reputation. Better still, they provide sentiment monitoring, which lets you know what percentage of the people are saying positive, neutral or negative things about you or your brand.
- Use Google’s Keyword Tool to Review Related Searches: Here’s a great way to check your online reputation — use Google’s keyword search tool to see if there are any negative search terms that you should know about. For example, if you put “ABC Company” into the keyword search tool, it might show that one of the top related search terms is “Bad ABC Company Reviews.” If that term is the second-most searched term around your company name, you may have a serious online reputation problem.
- Review Your Profiles: Is there anything in your online profiles that might shed a negative light on your personal brand? For example, did you do a short stint at a company with a terrible reputation? (Hey, it happens.) If so, perhaps that company shouldn’t be included in your online profiles.
- Bid On Your Name: If you’re trying to combat a few negative reviews on page one of Google, you might consider including paid search as part of your online reputation management program. By buying your company (or personal) name using Google, Bing or Yahoo, you can knock some of the negative comments about your brand down the page a bit.
- Buy Domain Names: Here’s another great way to manage your online reputation — buy related domain names. As a company, you might want to create a website called ABCCompanyReviews.com so you can share (accurate and real) reviews about your company. If you want to protect your personal brand, you might consider buying FirstNameLastNameCity.com so that people doing a search for “Jamie Turner Atlanta” (as an example) will find a website you’ve set up yourself.
- Link to Positive Content. Do you have a blog, Twitter account or Facebook page? One way to protect your online reputation is to link to positive comments or mentions about you or your brand. Better still, if other people share or re-Tweet the information, Google will rank that content even higher on their search pages.
Those are just some of the online reputation management tips I’d suggest you consider if you’re worried about your corporate or personal brand. As mentioned, I consult in this area, so if you’d like to hear more, feel free to contact me. Or, watch the HLN interview below where I provide some additional insights about protecting your online reputation.
Jamie Turner is the Founder of the 60 Second Marketer and co-author of “How to Make Money with Social Media” and “Go Mobile.” He is also a popular marketing speaker at events, trade shows and corporations around the globe.