The 20 Best Tools to Help You Manage Your Social Media Campaigns

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If you’re like most people working at a small- to mid-sized business, you probably don’t have enough hours in the day to get all your work done. There are phone calls to return, emails to respond to and meetings to attend. Then, on top of all that, you’re supposed to launch, run and manage your social media campaigns.

It’s enough to drive you crazy.

The good news is that finding the best social media tools just got a lot easier. Erik Qualman and I have compiled an e-book called The 83 Best Social Media and Mobile Marketing Tools for Small- to Mid-Sized Business. We analyzed hundreds of the top social media and mobile marketing tools that can help you run your business and distilled them down to the very best ones.

The full list is available in the e-book, but in an effort to give you a sneak peek, we’ve included the 20 best social media management tools below. These are tools specifically designed to help you manage your social media program as efficiently as possible.

With that in mind, here are the best tools to help you run your social media campaigns:

MediaFunnel: This platform aggregates, manages and monitors your social media activity, with a focus on hard numbers and measurable outcomes. They also have a few cool additional features including their Tweet-to-Lead tool, which allows you to turn all tweets into new Salesforce leads and a mobile component that allows you to receive SMS updates or even text updates to your accounts.

SproutLoud: This platform helps manage brands and promote marketing messages at the local level with a web-based Marketing Resource Management solution. Their solutions are easily adaptable for any type of local network – sales channels, franchises, retailers, dealer networks, VAR Programs, distributed employees/offices, affiliates and more.

SocialBakers: Socialbakers is a user friendly social media analytics platform which provides a leading global solution that allows brands to measure, compare, and contrast the success of their social media campaigns with competitive intelligence.

Wildfire: This web application, now part of Google, helps you to integrate your traditional promotions such as sweepstakes, contests and giveaways with interactive sites such as Facebook and Twitter. It’s an expensive tool, so it may not be perfect for small businesses, but it’s a great tool for mid-sized (and large) corporations.

Sprout Social: Sprout Social manages multiple social networks from one dashboard, allowing you to optimize your outreach in each channel, identify people interested in your brand and convert them to loyal consumers.

MarketMeSuite: With MarketMeSuite, you can build client relationships and organic, targeted leads very quickly. It can update Twitter, Facebook and other social media tools rapidly and lets you manage multiple apps, schedule posts and allows multiple users to login at any time. This is one of the more intuitive tools on the list.

Crowdbooster: The beauty of Crowdbooster is that it lets you manage your social media profiles while also providing suggestions on how to improve your engagement and interaction. This is perfect for the businessperson on-the-go who doesn’t have much time to analyze data and derive insights of their own.

HootSuite: This is a tool that allows you to manage multiple social media channels through one dashboard. If you have a company with more than one contributor to your social media program, HootSuite is a good solution.

TweetDeck: Like HootSuite, TweetDeck provides a way to track many of your social media channels on one dashboard. It can be a time-saver and a productivity-enhancer and is owned by Twitter.

Sendible: This social media management tool allows you to publish across multiple platforms while also monitoring your brand mentions across the social web.

Viral Heat: This analytics-based social listening tool allows you to see each mention of your brand along with analytics about it. Viral Heat also shows you overall trends concerning your brand.

Conversocial: Meant for small- to medium-sized businesses, Conversocial lets you set up automatic moderation to delete or flag posts based on keywords, drives all comments to your email inbox, sets up a team workflow and provides limited analytics.

ExcatTarget: ExactTarget’s Social Media management platform perfect for companies who have multiple people contributing to their social media campaigns. In addition to organizing and monitoring your Twitter and Facebook pages, it allows you to assign updates and social streams to members of your team based either on their expertise or who is “on duty” at a certain time.

ThisMoment: ThisMoment’s publishing platform claims to be the only software platform that helps brands build and manage immersive, high-engagement brand experiences across the web, social and mobile simultaneously. Social Media Tools

Awareness Social Marketing Hub: This platform is ideal for larger social media campaigns with multiple people monitoring and executing the program. In addition to aggregating social network information, the Hub allows marketers to set up workflows in order to coordinate efforts across a marketing team.

Expion: Built with multiple-location business or franchises in mind, Expion allows corporate offices to oversee and manage each of their locations’ individual social media accounts while still allowing store managers or franchisees to have some control over the account. This helps brands maintain continuity across locations while still allowing for regional-based promotions or content relevant only to the local stores.

Syncapse SocialTALK: Perfect for mid-sized businesses, this tool helps you control your presence across different platforms, manage multiple social media accounts from one platform, establish multiple user access levels, and monitor incoming traffic.

Postling: Designed for small businesses, Postling helps organize and update your social media accounts, alerts you when your accounts are active, and searches Facebook, Twitter, Yelp and more to see who is talking about your brand.

NutshellMail: If you’re easily distracted, NutshellMail may be the tool for you. This tool helps you track all of your social media channels, but instead of constant updates, sends you a single email per day describing your accounts’ activity.

Venntive: This is a powerful suite of marketing, sales, social media management, and collaboration tools that provide businesses and individuals with everything they need to build their brands online. No third-party plugins or applications necessary. Venntive is the most comprehensive business solution on the market.

Vocus: This is actually more than just a social media management tool. It’s a tool that allows you to integrate search, social, email and publicity into on all-encompassing dashboard.

We hope you found this list of the top social media management tools helpful. What are your favorite tools? Did we miss any that you think should be included on the list? If so, let us know in the comments section below.

Jamie Turner is the Founder of the 60 Second Marketer and co-author of “How to Make Money with Social Media” and “Go Mobile.He is also a popular marketing speaker at events, trade shows and corporations around the globe.

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  • http://www.maxminzer.com/ Max Minzer

    I now know where to send people for great tools :)

  • http://www.60SecondMarketer.com Jamie Turner

    Thanks, Max. And now I know where to send people for awesome Hangouts. Your SEO Hangout was top-notch.

  • http://projectsocial.net ProjectSocial

    This is a great list, Jamie. Of course there are plenty of old-standbys here (Hootsuite, Tweetdeck) but plenty of new ones I haven’t seen either. Looking forward to trying some of these!

  • http://www.60SecondMarketer.com Jamie Turner

    Thanks, Karen. I appreciate the kind words. MarketMeSuite, SocialBakers and MediaFunnel seem to be some great options. Glad you liked the list.

  • http://twitter.com/enstinemuki Enstine Muki

    Wow! That’s a complete list Jamie. BTW, congrats for being listed on socialmediaexaminer.com’s top 10 for 2013

  • http://www.60SecondMarketer.com Jamie Turner

    Thanks for your kind words about the SME nomination. We’re honored and flattered. See you again soon!

  • http://twitter.com/Socially_Gold Adam Goldberg

    What a great list of tools! Do you have a preference to use on or the others?

  • http://www.60SecondMarketer.com Jamie Turner

    Hi, Adam —

    I’m taking a deep dive into all of these tools right now for an extensive review of them in the near future.

    Wildfire is great, if you have a monster budget. If you don’t, then MarketMeSuite, CrowdBooster, Social Bakers, MediaFunnel and ThisMoment are all very solid contenders.

    Nutshell Mail and TweetDeck are good utility tools, too. For me, I just can’t wrap my mind around HootSuite — I’ve tried 4 or 5 times to adopt the platform and am always left unimpressed.

    I hope that helps narrow down the options!

    Cheers,
    Jamie

  • venajensen

    I’m not sure if this would be considered a social media management tool by your standards, but I love Basecamp for managing, sharing and working collaboratively with content for my social media campaigns and blogs. And I love Hootsuite! :-)

  • http://www.60SecondMarketer.com Jamie Turner

    There are some people who use Basecamp in my office and they LOVE it. And I’m glad to see you like Hootsuite. I’m a TweetDeck fan myself, especially the new updated version. Thanks for stopping by!

  • http://twitter.com/Sendible Sendible

    Jamie, thanks so much for including us in your list. We find a lot of users switching over from Hootsuite to Sendible. We would love to arrange a private demo for you. Please get in touch at http://sendible.com/contact so we can set something up.

  • http://www.ncs.tv/ Dan Auito

    Over the top guys. Awesome overview!

  • http://www.60SecondMarketer.com Jamie Turner

    Glad you liked it!

  • http://www.godotmedia.com/ Professional Writing Service

    Awesome list!! :)
    I love Hootsuite to manage all my social media projects. Also, you can add “dlvr.it” to the list. I think this is one of the nicest tool after Hootsuite.

  • http://www.60SecondMarketer.com Jamie Turner

    Thanks for your comment. Much appreciated!