Did you know that human beings are much more likely to notice the color red than any other color in the spectrum?
The reason for that, according to user experience consultant Jamal Nichols, is because in nature, lots of red is a very bad thing (e.g., blood, lava, etc.). The result is that our brains have been conditioned to notice the color red more than we notice other, more subdued colors.
That’s why all of the buttons on the 60 Second Marketer website are red. Research indicates that the click-through rate on red buttons is much higher than the click-through rate on any other color button. So, in order to increase our click-through rate, we made all the buttons red.
How you can apply this to your business. I was thinking about this fact recently and came up with an easy way to leverage it for social media. It’s called a Turner Box* and, when you use it, it can help you differentiate yourself from the millions of other people on Twitter, Google+ and Facebook.
It’s a surprisingly simple technique and it should only take you a few minutes for you to execute it. The end result is that it’s an easy way to stand out in an increasingly crowded social media marketplace.
Here’s a graphic to help you understand what a Turner Box is and how insanely simple it will be to use it for your social media profiles.
A Turner Box is not a silver bullet. In other words, it’s not going to increase your social media following by 10% or 20% over night. But it can increase your social media following in the single digits and, as the social media space gets more and more crowded, even single digit improvements can help.
Here’s another image that can help you see how a Turner Box can help you stand out.
This is taken from my TweetDeck stream and, as you can see, my Tweet stands out slightly from the other Tweets in the graphic. Again, it’s a slight difference, but when you’re dealing with tens of thousands of people who might see the Tweet, you can see how the numbers might work out.
For example, if my normal click-through rate on a Tweet is 0.5%, that would drive about 50 visits to my blog. But if adding a Turner Box to my Twitter profile photo increases the click-through rate to 1%, then I’ve suddenly increased my click-through rate by 100%. In other words, every time I Tweet about a blog post, I drive 50 additional people to blog with the click of a button. (The figures above are not based on scientific tracking, they’re simply an illustration to highlight my point.)
Here are the steps you can take to add a Turner Box to your profile photos:
- Launch PowerPoint, Keynote, Photoshop or any other graphics program.
- Create a file that’s 100 x 100 pixels and another that’s 250 x 250 pixels. (That way, you’ll have both a small and a mid-sized version.)
- Import your photo so it takes up the entire height and width of your file.
- Add a red border around it.
- Export it as a jpg.
- Upload it to your Facebook, Google+, Twitter and other social media profiles.
That’s all it takes. Again, this simple little technique won’t change your life, but if you do this along with all the other things we teach you on the 60 Second Marketer, you can improve your social media presence significantly.
Good luck! And let us know about some of the techniques you use to improve your social media presence in the comments section below.
Jamie Turner is the Founder of the 60 Second Marketer and co-author of “How to Make Money with Social Media” and “Go Mobile.” He is also a popular marketing speaker at events, trade shows and corporations around the globe.
* Yes, I invented this term and, in an attempt to further promote my personal brand, named it after myself.