A few weeks ago, we wrote a post about the top social media management tools. That post included a list of 20 tools you can use to run and manage your social media campaigns on Facebook, Twitter, LinkedIn, Google+ and others.
Social media management is important, but but there’s another set of tools that help you do social media management along with social media monitoring. When you monitor your social media campaigns, you’re including the added dimension of tracking the brand sentiment behind your campaigns.
For example, with social media monitoring, you’re able to see that 25% of your audience considers your product “inexpensive” while 75% call it “cheap.” Since the word “cheap” has a sub-context (i.e., that your product isn’t well-made), that’s an important metric to be aware of. With social media monitoring, you can respond to that sentiment and change your prospect’s perspectives over time.
With that in mind, here’s our list of the top 19 social media management and monitoring tools. This list is an excerpt from our wildly popular e-book called “83 Top Social Media and Mobile Marketing Tools for Small- to Mid-Sized Businesses” written by Erik Qualman and myself. Feel free to download the entire e-book by clicking the link above.
Ready? Here goes:
Alterian SM2: More in-depth than some other social media monitoring services, Alterian provides advanced user behavior statistics, demographics, location, positive or negative tone, and trending topics for your brand as seen across a host of social media outlets and websites.
PeopleBrowsr: Research.ly, and Analytic.ly are PeopleBrowsr’s main products, and offer sentiment monitoring, trend reporting and audience profiling. Their main claim to fame at the moment is their recent announcement that they provide 1000 days of Twitter history.
Social Mention: This free web-based application lets you search popular channels such as blogs and microblogs to find brand mentions and analyzes the sentiment towards your brand. You can also set up alerts so that you will be told any time someone mentions your brand.
BrandsEye: A slightly different type of social media listening tool, BrandsEye helps you manage your online reputation by finding all of your brand mentions, the reputation of their source, the sentiment and even flags mentions that you may require immediate attention.
Collective Intellect: This software goes beyond monitoring what is being said about your brand online, and analyzes specific posts and snippets of posts to get the true sentiment surrounding your brand. Additionally, they identify who the influencers are for your brand.
Sysomos MAP: Sysomo’s flagship product, MAP provides access to millions of conversations dating back to 2006. The software helps monitor what people are saying about your brand, determine sentiment, and identify influencers. MAP also provides detailed demographic and geographic information and competitive analysis.
Heartbeat: Sysomo’s other social media listening product, Heartbeat, runs on the same technology as MAP, but is geared more towards brands interested in the day-to-day monitoring of buzz, as opposed to in-depth market research. Though the amount of information is more limited with this tool, the user-defined dashboard makes it easier for marketers to quickly find the information relevant to them.
Attentio: The added perk for this monitoring software is that it is multilingual, meaning you can receive results and understand the buzz about your brand worldwide. Users also herald that Attentio has more of a brand focus than some of their competitors.
Social Radar: Created by Infegy, Social Radar is a listening tool that allows you to visually see information flow between influencers, identify key conversations and determine tone. Additionally, Social Radar’s historical data about your brand goes back to 2007, so you can see how your influence has changed over time.
Brandwatch: Check out how many mentions your brand has across the internet, where they are coming from, and how far the comments have reached.
Lithium Social Media Monitoring: This dashboard, reminiscent of Google analytics, monitors virtually every online social media channel and provides you with an overall score of how well your brand is doing.
Argyle Social: If you’re interested in monitoring trends and sentiment, this management tool may be for you. In addition to aggregating your social media accounts, Argyle Social analyzes hard numbers and direct outcomes of your campaigns.
Trendrr: This site peruses blogs, microblogs, search engines, social networks and even video to see what people are saying about your brand and provides numerical analysis to help you understand what it all means
MediaVantage: Designed for PR gurus, this tool gives you instant access to TV, print, online and social media content that is relevant to your brand’s reputation, your industry, or your competition.
Spiral16: This monitoring tool scours the entire web, not just social channels, to collect digital content about your brand. Their findings are then presented a unique 3D Virtualization that allows you to quickly find the information that is relevant to you and your brand.
Spredfast: This platform is all about the analytics. Spredfast tracks and measures your campaign’s effectiveness based on content output, how many people were reached and if they were engaged. They also offer a benchmarking feature that allows you to compare the effectiveness of your campaign against other strategies in your industry or against similar campaigns in different industries to see where you stack up.
Visible Technologies: This monitoring and engagement tool provides you with a dashboard of analyzed data on what people are saying about your brand and helps companies delegate responses and workflow.
Google Alerts: Though it’s not strictly speaking a social media tool, setting up Google Alerts for your name, your company name and your products this simple step will help keep you in the loop.
Networked Insights: Their “Social Sense” product line offers simple social media listening tools to monitor what is being said about your brand and your industry. One unique product is their “Social Sense TV” , which allows you to survey the buzz surrounding specific TV shows so that you can make your traditional media spend more efficient.
Jamie Turner is the Founder of the 60 Second Marketer and co-author of “How to Make Money with Social Media” and “Go Mobile.” He is also a popular marketing speaker at events, trade shows and corporations around the globe.