If you’re like most people, you’re constantly trying to find ways to improve your marketing ROI. After all, a better ROI means growth for your business which means more sales and money in the bank.

The approach most people use when they want to improve their ROI is to chase after The Next Big Thing. A few years ago, The Next Big Thing was email marketing. Then it was social media. And today, it’s mobile marketing.

Unfortunately, chasing after The Next Big Thing probably hasn’t gotten you the results you’re looking for. Oh, sure, you might have noticed a temporary bump here or there. But you never got the transformative results you wanted.

Today, I launched a new program called SHIFT, which is a hands-on, action-oriented workshop that shows people like you how to turn their marketing programs into revenue engines. The idea behind SHIFT is to provide members of the 60 Second Marketer community the same guidance and ideas I provide my Fortune 500 clients.

We’ll be conducting a webinar on Thursday, February 14th that provides details about how to use SHIFT to improve your marketing ROI, but if you’d like to learn more now, I’d encourage you to visit our information page on the 60 Second Marketer website. There, you’ll find all the details you need to learn how SHIFT can be used to turn your marketing program into a revenue engine.

Jamie Turner is the Founder of the 60 Second Marketer and co-author of “How to Make Money with Social Media” and “Go Mobile.” He is also a popular marketing speaker at events, trade shows and corporations around the globe.