My good friend Chuck Martin has written a new book that is a must read for people interested in mobile marketing. It’s called Mobile Influence: The New Power of the Consumer and it’s packed with great information about how mobile marketing is transforming business, commerce and communication.
One of my favorite passages from Chuck’s book asks the question, “Are You a Mobile Power User?” I thought I’d share an excerpt with you to see how you stack up:
Mobile power users can be found in any demographic, and if you are reading this book, you likely either are one or know one or more.
So how do you know? Well, you might be a mobile power user if:
- You routinely use your phone to find places and things around you.
- Attending a conference, you live Tweet from your smartphone even though your laptop is in your bag.
- You have both the SoundHound and the Shazam apps to be sure you can identify any song you hear anytime.
- You figured out how to do the workaround to get Google Wallet loaded and functioning on your Android with Ice Cream Sandwich (and, of course, know what Ice Cream Sandwich is).
- Your utilities include a speedometer app, such as Ulysse Speedometer or Speed-o-Meter, and a flashlight such as TeslaLED (Android) or Flashlight (iPhone).
- Your 2D barcode readers include ScanLife and SnapTag Reader – and you use them.
- You routinely price check in stores using ShopSavvy, Red Laser, or Amazon’s Price Check without giving it a second thought.
- You use your phone for navigation.
- Your primary weather-checking device is your phone.
- You have at least three airline apps and three hotel apps and are registered at all.
- If you travel, you regularly use travel apps such as OnTheFly, Kayak, AutoPilot, or Flight Sites while in transit.
- You regularly use check-in apps, such as Foursquare for location and shopkick for rewards.
- You are self-equipped to use mobile payments such as Square, MoneySend, Google Wallet, or Serve and are just waiting for the market to catch up.
- You have your phone synced to your computer and/or your other mobile phone and are comfortable with syncing apps such as SugarSync or Dropbox.
- Your reward card numbers all are in your phone in Key Ring or CardStar.
- You program your DVR remotely from your phone.
If you have a moment, take a look at Chuck’s book on Amazon. If you’re interested in learning some of the deeper and more important ramifications about mobile and mobile marketing, you’ll like what you see.
Jamie Turner is the CEO of the 60 Second Marketer and 60 Second Communications, a marketing communications agency that works with well-known brands and organizations. He is the co-author of “How to Make Money with Social Media” and “Go Mobile” and is a popular marketing speaker at events, trade shows and corporations around the globe.