In the technology driven world, websites have become the magical tool that give companies the ability to connect and interact with consumers and provide a sneak peak into the company’s value’s and services. It’s important that a company utilizes this opportunity to create an experience for its clients to evoke the sense of loyalty in them.
Our friends at WhoIsHostingThis have created an infographic with a checklist that will help you develop a marketing strategy that creates a bond between you and your consumer.
Here are the key points from the infographic:
- The first step before asking others to know you is to know yourself. Choose your niche that you have to offer to your customers.
- Know your market to understand your company’s potential.
- Evaluate your competition. Use a backlink tool to get a closer look at the links to the competition. Good tools include: Open Site Explorer, Ahrefs, Majestic SEO.
- Your domain is an important tool for generating marketing buzz. Build your domain around popular words that are short and memorable.
- Pay attention to monthly search volume to understand the topic’s popularity.
- The more competitive a keyword is, the harder it may be to rank higher for the phrase.
- Focus on conversion related keywords.
- People spend 80% of their time above the fold. To keep the readers engaged, utilize an attention grabbing headline, a image or video for explanation, benefits, and finally a call to action.
- Evoke emotion! Emotion is a key aspect of virality. When your content makes readers “feel” something, there are more likely to share it.
- Use multiple analytical tools and use the data to make improvements.
- Create and maintain a social media presence by actively building your fan base, posting in a timely manner, and providing reader friendly content.
- Have an inbound-marketing strategy to guide and track your progress.
Here is the full infographic: