Our friends at Blue Chip Marketing have presented some intriguing details about shopping apps and their usage. Here are a few key points from the infographic (below):
- 56% of people in the U.S. own a smartphone and 35% own a tablet
- 30% of the digitally savvy people own both a tablet & smartphone
- 2 out of 5 digitally savvy people in the U.S. have a store app
- 55% use a shopping app once a week or more often
- 4 out of 10 males have a store app and 4.5 out of 10 women have a store app
- 44% of 18-34 year olds, 46% of 35-54 year olds, and 34% of 55+ year olds have a store app
- 25% of the store app owners use it for coupons as to 24% use it for big box stores
- The top reason for getting store apps is to get coupons (53%) followed by seeing sales/circulars
- The store apps have influenced 40% of the people’s store choice, 56% people’s product choice and 47% of people’s brand choice
- 72% of the people use the store apps to Pre-Shop
- 74% of primary shoppers sometimes/always use a shopping list
- 4 out of 5 items in the average shopping cart are from the shopping list
- 58% of typical shoppers are “totally comfortable” with mobile ads
- 58% felt mobile ads introduced them to something new or introduced a new brand
- 40% of shoppers will add a new product to the shopping list based on a new recipe/meal
- 34% of shoppers will add a new product to the shopping list based on a friend’s recommendation
Are you ready for more? Here is the full infographic: