Did you know that there are more than 1 million apps in Apple’s App Store? And that there are 1 million more in Google Play? It’s crazy.

The challenge for most mobile app developers isn’t developing more apps as much as it is creating demand for the apps that they’ve already created.

That’s harder than it looks. But if you use certain marketing techniques, you can differentiate your app from your competitors and take your first steps towards being the next Angry Birds, Flappy Bird or (Fill in the Blank) Bird.

The slides below are the marketing tips I’ll be talking about at the DevNexus conference in Atlanta. Some of the slides require some explanation, but others provide you some information that you might not have already known. (For example, did you know that Harris Interactive reports that 20% of those surveyed have used smartphones during sex? It’s true!)

Check out the slides below. If you like what you read, be sure to sign up for our e-newsletter by clicking here. Or stop back by for a visit whenever you’re ready.

 

Jamie Turner is the CEO of the 60 Second Marketer and 60 Second Communications, a marketing communications agency that works with national and international brands. He is the co-author of “How to Make Money with Social Media” and “Go Mobile” and is a popular marketing speaker at events, trade shows and corporations around the globe.