Are you interested in learning how to use mobile marketing to engage customers and drive transactions? That’s what Jose Puente, the Director of Mobile Product Strategy at AutoTrader.com does day-in and day-out.
In our newest episode of On Air with Jamie Turner, I interview Jose and find answers to the following questions:
- How to properly leverage mobile marketing
- How to define mobile marketing
- Why setting goals and objectives is so important
- Why deciding what kind of relationship you want with your customers is critical to your mobile campaign’s success
- Why mobile marketing is our best tool for humanizing the digital experience
If you’re ready to think strategically about mobile, then you’ll want to check out this interview. It provides several high-level insights about mobile that can help frame your thinking about how to use mobile, and how not to.
Special shout-out to our friends at digital agency three squared who handle the video production on this and all episodes of On Air with Jamie Turner.
Jamie Turner is the CEO of the 60 Second Marketer and 60 Second Communications, a marketing communications agency that works with national and international brands. He is the co-author of “How to Make Money with Social Media” and “Go Mobile” and is a popular marketing speaker at events, trade shows and corporations around the globe.