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Brand New Mobile Marketing Research from the 60 Second Marketer


We at the 60 Second Marketer have partnered with AWeber, the authority in email marketing, on a mobile marketing research project. The report will be out soon, but we’ve decided to whet your whistle with this infographic reflecting the key takeaways of the research.

As prevalent as mobile is, did you know that 1/3 businesses still aren’t using any form of mobile marketing? That includes having a mobile website. And that’s not the only interesting fact from the research, either. Here are some of the infographic’s highlights:

  • 2/3 businesses can’t or don’t know how to measure the ROI of their mobile marketing campaigns (but we do!).
  • Time, money, and especially know-how are the 3 biggest setbacks for companies hoping to expand their mobile presence.
  • 1/3 businesses spend less than ONE HOUR per week on mobile marketing!

Check out the full infographic here. Feel free to share it on your own blog, and make sure you link back to the 60 Second Marketer and to AWeber! And check back here in a few weeks to see the full report on mobile marketing.


About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.

  • Interesting Representation. We often get the same question from our clients. Mobile WebSite or Mobile App ? Web or Native? Even though, we create (SAAS) custom native Apps for living and do SEO for fun, our answer is not always that. If you don’t have a mobile optimized webpage yet, start one, most WordPress templates are now responsive, if you are looking to market within go Web, if you need a utility and care about the look and feel and looking to compete go Native.

  • Michael Alf

    Hi, thanks for sharing – great stuff. In our work with clients I usually recommend to have a mobile optimised website for smart phones and not a responsive one. Behaviour on the mobile is so different and things like touch to call, Google maps and so on are critical.
    There is huge potential!

    • Glad you enjoyed the infographic, Michael. Keep up the good work!

  • 70% of businesses say their website is OPTIMIZED for mobile visitors” I would have to say that is not true in the space I’m in. When I bring up mobile marketing the vast majority business owners look at me like I have 3 heads. 🙂

    • Hang in there, Kevin. They’ll come around sooner or later!

  • treb072410

    Informative post Samantha.. It was a great read.. Thanks for sharing..