Mobile marketing is still in the cutting-edge stage, meaning everything is still fairly new, at least to most people. But customer desires demand that we continue to advance forward, and the latest wish is beacon marketing.

Wait, what exactly is beacon marketing?

In a nutshell, a beacon (in this context) is a wireless device that targets nearby phones and tablets, providing information of some sort to the user. With beacon marketing, this usually means a beacon being placed in a brick-and-mortar business (retail shop, restaurant, etc.) and then providing value (coupons, discount, or secret deals) to customers inside (or nearby) the establishment who have downloaded the necessary app.

Customers have indicated that they’re more than ready for beacon marketing, so why haven’t retailers jumped on board? Perhaps it’s because they don’t know enough about it. Beacon marketing company Swirl tackles that challenge with this infographic, illustrating customers’ pain points and desires. Some of the key points from the infographic include:

  • 85% of customers have used a mobile shopping app while inside a store (and 66% of those say their smartphone activity has influenced their purchase).
  • 65% of customers prefer their smartphones as their main info-gathering method while shopping, and the same number trusts their favorite retailers more than any other app or network (even Facebook and Google) with their location data.
  • 80% of customers would be interested in receiving push notifications about sales and promotions while inside a store.
  • More customers would make a purchase based on beacon sales and recommendations than on limited-time sales.

About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.