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How Big Businesses Use Colors to Affect Your Emotions [INFOGRAPHIC]

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Have you ever wondered why certain brands made certain decisions in regard to their logos? Well, this infographic from may help shed some light. It turns out, there are very specific facts to how, why, and when logos impact people, but at the same time many giant brands developed their logos for dirt cheap.

Here are some fascinating stats from the study:

  • We start to associate logos with products as early as 3 years old (though some studies suggest even earlier for prevalent products).
  • In fact, 2/3 children 2-3 years old can properly match logos with products.
  • A surprising number of popular logos were created for free by company founders, stock artists, and even students.

See the full infographic here:


About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.

  • Barbara Mckinney

    Great infographic. Logos are a critical aspect of business marketing. As the company’s major graphical representation, a logo anchors a company’s brand and becomes the single most visible manifestation of the company within the target market. For this reason, a well-designed logo is an essential part of any company’s overall marketing strategy.

  • Shaun

    Awesome infographic. Yes logo is very important for a brand.

  • Samantha Gale

    Thanks, Shaun!

  • Samantha Gale

    Absolutely! Thanks, Barbara!

  • Lorie Lewis

    It’s good to know and implement what colors have an effect on the customers. But this should not be something that marketers should totally focus on. Use the right colors to increase brand recognition and drive purchasing. Color affects our moods and feelings, and research suggests that it has a physical effect as well, influencing the hormones that control our emotions. Applying color theory is one of the most powerful methods of creating customer appeal.

  • Jamie Turner

    Great points, Lorie!

  • Lorie Lewis

    Thanks Jamie. :)