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  • Great infographic. Logos are a critical aspect of business marketing. As the company’s major graphical representation, a logo anchors a company’s brand and becomes the single most visible manifestation of the company within the target market. For this reason, a well-designed logo is an essential part of any company’s overall marketing strategy.

  • Awesome infographic. Yes logo is very important for a brand.

  • It’s good to know and implement what colors have an effect on the customers. But this should not be something that marketers should totally focus on. Use the right colors to increase brand recognition and drive purchasing. Color affects our moods and feelings, and research suggests that it has a physical effect as well, influencing the hormones that control our emotions. Applying color theory is one of the most powerful methods of creating customer appeal.