As you know, last week was How to Make Money with Social Media Week here at the 60 Second Marketer. We included posts from leading social media authors and experts including Ian Cleary, Lon Safko, Martin Shervington and Phyllis Khare.
This week, to close out our series of guest posts, we’re featuring a short, yet important, post from Erik Qualman, author of several books on marketing, including his most recent one, What Happens in Vegas Stays on YouTube.
Ready? Here goes.
Research from LinkedIn indicates that people who complete their profile receive 40 times more job and business opportunities than someone who doesn’t have a completed profile.
What’s more, LinkedIn profiles show up in Google search results. This is particularly helpful for those who don’t have a substantial digital presence such as a blog, a company website, a YouTube channel or some other platform.
Is your LinkedIn profile complete? Here’s a handy cheat sheet to let you know what LinkedIn needs in order to qualify your profile as 100% complete.
If your LinkedIn profile is incomplete, LinkedIn will indicate what you need to do to make it complete. Be sure to review your profile and look for opportunities to enhance your LinkedIn presence.
And don’t forget, it’s important to be active, engaged and connected when y0u’re using LinkedIn. The platform can be used in a myriad of ways to benefit you both personally and professionally, and this could not be more true in the story of Surya Deepanjali when he experienced a traveler’s nightmare.
Someone grabbed Deepanjali’s laptop by mistake at the Mumbai airport and he didn’t realize it until it was too late.
The only clue Deepanjali had was the company name on the other traveler’s laptop. Using LinkedIn, Surya found an old classmate who worked at the same company. A few phone calls and emails later, the company was able to put Surya in contact with the traveler who mistakenly had taken his laptop to Sweden.
Hence Surya, with the help of LinkedIn, was able to locate his missing laptop 15,000 miles away and have it safely returned in two days.
LinkedIn is an important business tool that should be leveraged by virtually all working professionals. Interested in learning more? Here are a few other tips and techniques on how to supercharge your use of LinkedIn.
About the Author: Erik Qualman is the author of several books on marketing, including Socialnomics, Digital Leader and What Happens in Vegas Stays on YouTube.