Did you know that 50% of the brands surveyed had members in the C-Suite who weren’t convinced of the value of social media?
That may come as a surprise, but not when you hear this — 85% of the companies surveyed don’t connect social media with business outcomes. In other words, they don’t tie their social media efforts to revenue.
I cover that topic in-depth in the new edition of my book How to Make Money with Social Media, but if you’re interested in a quick review of those fact (and others), check out the infographic below, brought to us by Outmarket.com (formerly Vocus Marketing Suite).
There are some great facts in the infographic that will both surprise and delight you.
Enjoy!